Teeth Whitening Products Market Scope
Teeth whitening products market has high growth prospects owing to the rising demand for over-the-counter teeth bleaching products and and increasing consciousness of the role of white teeth for confidence and appearance. Moreover, in recent years, there has been a significant rise in the number of dental professionals worldwide, due to which the number of private dental practices has also increased. For instance, in 2017, there were 198,517 practicing dentists in the United States. In addition, as of 2018, there are 199,486 dentists working in dentistry in the United States. This is expected to generate lucrative opportunities for the market players involved in the teeth whitening products market.
Market players are focusing on partnerships, collaborations, and new product launches in order to increase their offerings in the teeth whitening products market. In addition, companies are focusing on increasing their client base to strengthen market position and to enhance product offerings. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Teeth Whitening Products market throughout the predicted period.
Colgate-Palmolive (United States), Johnson & Johnson (United States), Unilever (United Kingdom), Brodie & Stone (United Kingdom), GlaxoSmithKline (United Kingdom), Procter & Gamble (United States) and Church & Dwight (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are CCA Industries (United States) and Henkel (Germany).
Segmentation Overview
The study have segmented the market of Global Teeth Whitening Products market by Type (Surface Whiteners and Bleaches), by Application (Dental Clinics and Home Care) and Region with country level break-up.
On the basis of geography, the market of Teeth Whitening Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Growing Focus on R&D to Improve Efficiency of Existing Products
Market Growth Drivers:
The Rising Demand for Over-The-Counter Teeth Bleaching Products and Increasing Consciousness of Role of White Teeth for Confidence and Appearance
Challenges:
Pricing Pressure Faced By Leading Players
Restraints:
Side Effects Such As Teeth Sensitivity and Irritation in the Mouth and Stringent Government Regulations Regarding Dental Products
Opportunities:
Increasing Online Purchase of Teeth Whitening Products and Rising Demand from the Developing Economies
Market Leaders and their Expansionary Development Strategies
In February 2023, Impress and Diamond Whites will work together to provide the largest network of orthodontic clinics globally.Impress appoints Diamond Whites CEO Ben Reed as CEO of Impress in the UK, and Doctor Richard Marques as Global Cosmetic Dentistry Director.
In May 2019, Colgate Palmolive launched a new at-home whitening kit. This kit consists of a charging case, rechargeable mouthpiece device, and teeth whitening serums for 10-days.
Key Target Audience
Teeth Whitening Products Manufacturers, Teeth Whitening Products Distributors, Research and Development Institutes, Potential Investors, Government and Research Organizations, Trade Associations and Industry Bodies and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.