What is Content Marketing Agency Services Market?
Content marketing is a kind of digital marketing strategy which involves the creation as well as the distribution of various videos, written materials, and graphics. A content marketing agency therefore produces and shares such kinds of materials on behalf of other businesses, further helping them to generate leads and also close sales. There are copywriters, developers, data visualization wizards, and many more people who know not just what they ought to do but also how to create such things which would help in achieving the goals.
The market study is being classified by Type (Online Service and Offline Service), by Application (Large Enterprises and Small and Medium-sized Enterprises (SMEs)) and major geographies with country level break-up.
Big Leap (United States), Revenue River (United States), Walker Sands (United States), MultiView (United States), Ignite Digital (Australia), SmarkLabs (United States), Scripted (United States), WebiMax (United States), Square 2 Marketing (United States), Marketing Insider Group (United States) and Couch & Associates (Canada) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are OneIMS (United States), IMPACT (United States), Sweet Fish Media (United States) and InboundLabs (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Content Marketing Agency Services market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Content Marketing Agency Services market by Type, Application and Region.
On the basis of geography, the market of Content Marketing Agency Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Huge Internet Penetration
- Expansion of Social Media Platforms
- Increase Adoption of Smartphones
Market Trend
- The Rising Demand due to Automation in Marketing
- Increasing Influence of Social Media across the World
Restraints
- The Rising Concern of Privacy and Security
Opportunities
- The Emergence of Artificial Intelligence and Machine learning
- Technological Innovation Associated with Inbound Marketing
Challenges
- Lack of Awareness in Developing Regions
Key Target Audience
Providers of Content Marketing Agency Services, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others