About B2B Marketplace Platforms
A Business to Business (B2B) marketplace is an online, multi-vendor marketplace where manufacturers, suppliers, traders, wholesalers, retailers, exporters, importers, and other business organizations meet together for buying and selling the products. A B2B marketplace connects businesses. It connects multiple sellers to buyers and give buyers the option to compare and buy products from many different sellers all in one place. The B2B marketplace is a website where brands sell their products and services (in bulk) to other businesses. The goal of B2B marketplace platforms is to improve the customer experience by providing services on demand.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global B2B Marketplace Platforms market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Groupon (United States), LivingSocial (United States), Gilt (United States), Instacart (United States), Shipt (United States), Mirakl (France), Uppler (United States), Tradeshift (United States), Oro, Inc. (United States) and Shuup (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Fooda (United States), EAT Club (United States), Uber Eats (United States), Kreezalid (France), Swiggy (India) and Zomato (India).
Segmentation Overview
AMA Research has segmented the market of Global B2B Marketplace Platforms market by Type (Business Marketplaces (Merchant Marketing Software, On-Demand Delivery Software, On-Demand Wellness Software, Others) and Independent Contractor Marketplaces (Ride Sharing Software, and Grocery Delivery Software)) and Region.
On the basis of geography, the market of B2B Marketplace Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Business Model, the sub-segment i.e. B2B Product Marketplace will boost the B2B Marketplace Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Enterprise Size, the sub-segment i.e. Large Enterprises will boost the B2B Marketplace Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Type, the sub-segment i.e. On-premises will boost the B2B Marketplace Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Food and Beverages will boost the B2B Marketplace Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software will boost the B2B Marketplace Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Business Type, the sub-segment i.e. Vertical B2B Marketplace will boost the B2B Marketplace Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Integrations with Popular Third-Party Solutions such as Customer Relationship Management Solutions, ERP Systems
Market Growth Drivers:
The increased number of potential customers and the ability to create an online offering without needing to create an e-commerce site are driving the growth of the B2B Marketplace Platform., Increased Visibility to New Customers and Saves Time & Money and Lower Overhead Costs by Automating Manual Tasks and Streamlining Supply-Chain Operations
Challenges:
Hard To Lure B2B Users to Use New, Competing Platform, Fierce Competition among Brands and Expanding To More Sales Channels Makes Business More Complex
Restraints:
Complexity Due to Various Multi-Vendor Use Cases and Product Information Security Issues
Opportunities:
Increased potential customer audience and gaining more visibility for a brand creates a lucrative business model and presented e-commerce companies with numerous opportunities in every industry., Digital Commerce Opens New Opportunities for Manufacturers across All Industries and Use of Social Media in Conjunction with B2B Marketplace Platform
Market Leaders and their expansionary development strategies
On September 25, 2019, Groupon partners with DerbySoft to make finding and booking a hotel room even easier. For DerbySoft, the agreement gives their supply partners access to Groupon’s 29 million customers in North America which helps them to better achieve their goals, drive sales and increase revenue growth.
Key Target Audience
B2B Marketplace Service Providers, Software Developers, Large and Small Businesses, Manufacturers/Distributors/Wholesalers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.