Global Cranberry Juice Market Overview:
Cranberry juice is the juice of cranberry fruit, which is a type of evergreen shrub that grows in wet areas such as bogs or wetlands. It is a rich source of antioxidants and vitamin C. It also contains calcium, magnesium, phosphorus, manganese and potassium. This juice is classified as an acidic drink. It also helps to prevent urinary tract infections, heart diseases and digestive diseases. The factors such as High Demand due to Its Nutritional Content, Increasing Awareness among People about Healthy Lifestyle and Consumer Shift towards Vegan Diet are the key drivers for the global Cranberry Juice market. In addition, Rising Demand for Organic Products also fueling the market growth. However, Fluctuations in the Raw Material Prices may hamper the market growth.
As per latest study released by AMA Research, the Global Cranberry Juice market is expected to see growth rate of 3.2%Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Historical Period | 2018-2023 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Rising Demand for Organic Products and Robust Increase in the Distribution Channels
Market Growth Drivers:
High Demand due to Its Nutritional Content, Increasing Awareness among People about Healthy Lifestyle and Consumer Shift towards Vegan Diet
Challenges:
Stringent Rules and Regulations of the Various Governments about Food Products
Restraints:
Fluctuations in the Raw Material Prices
Opportunities:
Growing Food and Beverage Industry Worldwide and Increasing Population of the World
Competitive Landscape:
The key manufacturers are targeting the innovations of the products with better quality, and better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking about mergers and acquisitions to maintain their presence in the market
Some of the key players profiled in the report are Tropicana Products (United States), Ocean Spray (United States), Cliffstar Corporation (United States), Lassonde Pappas & Co., Inc. (United States), Bösch Boden Spies GmbH & Co. KG (Germany), Decas Cranberry Products Inc. (United States), GNC (United States), Dynamic Health Laboratories (United States), Lakewood Organic (United States) and Hector Beverages (India). Additionally, following companies can also be profiled that are part of our coverage like The Marigold Company (United States). Analyst at AMA Research see United States Vendors to retain maximum share of Global Cranberry Juice market by 2030. Considering Market by Distribution Chanel, the sub-segment i.e. Online will boost the Cranberry Juice market. Considering Market by Cranberry Type, the sub-segment i.e. Red cranberries will boost the Cranberry Juice market. Considering Market by Packaging, the sub-segment i.e. Glass will boost the Cranberry Juice market.
Latest Market Insights:
On February 15, 2023, two major cranberry juice producers, Ocean Spray and Cranberry Queen, announced plans to merge their companies. The combined entity will be the world's largest cranberry juice producer.
On November 21, 2023, Ocean Spray announced the launch of its new line of sparkling cranberry juice beverages, available in three flavors: cranberry lime, cranberry pomegranate, and cranberry mango.
What Can be Explored with the Cranberry Juice Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Cranberry Juice Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Cranberry Juice
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Cranberry Juice market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Cranberry Juice market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Cranberry Juice Manufacturers, Research Professionals, Emerging Companies, Raw Material Suppliers/ Buyers, Distributors, Government Body & Associations and End-user.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.