What is Enterprise Website Analytics Software Market?
The global enterprise website analytics software is expected to grow at a healthy pace during the forecast period, according to the AMA study. The rising demand for automation across different industries, growing demand for online shopping, and the increasing number of small & medium enterprises across the world are some of the major facctors aiding into the growth of the market globally. The impact of COVID-19 pandemic across the world and declining economy of different industries is expected to be one of the major factors expected to restrain the growth of the market for the nex few years.
The market study is being classified, by Application (Campaign Management, Conversion Tracking, Goal Tracking, Keyword Tracking, Multiple Site Management, Pageview Tracking, Referral Source Tracking and Others) and major geographies with country level break-up.
Adobe (United States), AT INTERNET (France), Google (United States), IBM (United States), Microstrategy (United States), Oracle (United States), SAS Institute Inc. (United States), Splunk Inc. (United States), TABLEAU SOFTWARE, LLC (United States), Teradata (United States) and Webtrends (United States) are some of the key players profiled in the study.
The vendors in this market are majorly focusing on development of new & innovative solutions in order to remain competitive in the global market. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Enterprise Website Analytics Software market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Enterprise Website Analytics Software market by Type, Application and Region.
On the basis of geography, the market of Enterprise Website Analytics Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Automation across Different Industries is Driving the Demand for Enterprise Website Analytics Software
- Growth in Online Shopping & Adoption of E-commerce Platforms by Retailers to Provide Online Sales Channel for Customers
- Growth in Number of SMEs Across the World
Market Trend
- Implementation of Artificial Intelligence in Website Analytics Software
Restraints
- Availability of Open Source Platforms
Opportunities
- Opportunities in Asia Pacific Region Propelled by the Countries Such as India, China, and Japan
Challenges
- The Outbreak of COVID-19 is Expected to Decrease the Growth of the Market For the Next Few Years Due to Lockdown of Different Cities Across the World
Market Leaders and some development strategies
In September 2019, Adobe announced that it has completed the acquisition of previously announced (10 years ago) acquisition of Omniture for USD 2.8 billion.
In September 2019, Oracle announced that it has launched the powerful pre-packaged enterprise analytics for fusion ERP applications.