About Channel Marketing Management Software
Channel management software is used to manage online distribution channels in order to sell hotel inventory to several agents such as online travel agencies as well as smaller marketing agents in various markets across the globe. Channel management software is extensively utilized for sales and marketing purposes. Moreover, channel management software also has the capability to optimize return on sales investments and build a high-performing sales force.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Through-channel marketing software is a software-as-a-service (SaaS) platform that allows the marketing team to provide solutions that can economically and efficiently measure the outcomes of advertisements and local marketing messages via their networks of distributed marketing channels such as branches, franchises, agents, distributors, retailers, and others. Distributed marketing platform is another title for through-channel marketing software. It is usually introduced after sales and marketing. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Channel Marketing Management Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Accent Technologies, Inc. (United States), CCI, Inc. (United States), Channeltivity, LLC. (United States), Computer Market Research, Ltd. (United States), Entomo, Inc. (United States), eZee Centrix Limited (United States), Herald Logic Private Limited (India), JDA Software Group (United States), Mindmatrix, Inc. (United States), Percolate Industries, Inc. (United States) and Relayware, Inc. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Channel Marketing Management Software market by and Region.
On the basis of geography, the market of Channel Marketing Management Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. On-premise will boost the Channel Marketing Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Solutions, the sub-segment i.e. Standalone will boost the Channel Marketing Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Manufacturing will boost the Channel Marketing Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Original design manufacturers (ODMS)/original equipment manufacturers (OEMS) will boost the Channel Marketing Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The rising demand for real-time inventory management and update and The increasing demand for a secure solution in order to prevent theft of customer data
Market Growth Drivers:
Manufacturers are unceasingly adopting purpose-built solutions and software and The increasing requirement for a cost-effective and productive solution
Challenges:
The high prices of the software
Restraints:
The incompetence to cope with the evolving markets and cross-platform application
Opportunities:
The rising adoption of cloud-based platform and The increasing importance of online bookings
In 2018, JDA Software, Inc. launched JDA Luminate, a one-of-a-kind range of next-generation solutions and core product improvements. JDA Luminate is developed on an open, cognitive, and connected platform that incorporates digital edge technologies like as SaaS, IoT, AI, and advanced analytics.
Key Target Audience
Government Regulatory Bodies, Regulatory Bodies, Private Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.