Location Based Marketing Comprehensive Study by Application (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others), Promotion (Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling), Target location (Physical location, Location of interest) Players and Region - Global Market Outlook to 2030

Name: Location Based Marketing Comprehensive Study by Application (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others), Promotion (Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling), Target location (Physical location, Location of interest) Players and Region - Global Market Outlook to 2030
Brand: AMA Research
SKU: 113935
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Location Based Marketing Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 18%

Summary
Market Segments
Table of Content
List of Table & Figures
Players Profiled

Summary

Industry Background:

Location based marketing uses the location of mobile devices which provides the alerts about offering to the user. These alerts includes incentives, coupon code or the deal of the day. When, the user crosses pre-defined geographic boundary, the software triggers to send alerts. Location based marketing captures the attention of the individual and turn it into the customer. Moreover, it reduces the gap between online and physical customer experiences. According to AMA Research, the market for Location Based Marketing is expected to register a CAGR of 18.0% during the forecast period to 2030. This growth is primarily driven by Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing..

Attributes	Details
Study Period	2018-2030
Base Year	2023
Forecast Period	2024-2030
Volume Unit	N
Value Unit	USD (Million)
Customization Scope	Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility

The Advertising sector in the region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (United States), AdMoove (France) and AdNear (Singapore), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.

Key Developments in the Market:

In June 2019, Google has acquired Looker which is a startup. This acquisition will strengthen the position in the cloud world.
In May 2019, Stratacache has launched walkbase asset which is a management tool for measuring real time location and increase the operational efficiencyThe rising number of players expected to enter the global market is predicted to enhance the competition level as well as encourage the growth of the overall market shortly. Players are anticipated to focus on the development of new compounds, which is likely to encourage the growth of the global market throughout the forecast period.

Influencing Trend:

Increasing focus of organisation on customer centricity

Market Growth Drivers:

Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing.

Challenges:

Privacy concerns of individuals

Opportunities:

Rising penetration of GPS equipped smartphones and Increasing sales of consumer electronics

AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.

Data Sources of Location Based Marketing Market Study

Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Location Based Marketing Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.

The primary interviews and data collected as per the below protocols:
• By Designation: C-Level, D-Level, Others
• By Company Type: Tier 1, Tier 2, Tier 3

Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Location Based Marketing players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.

Customization in the Report

AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis

Against this Challenging Backdrop, Location Based Marketing Study Sheds Light on

— The Location Based Marketing Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Location Based Marketing industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Location Based Marketing industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
— How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.

Market Segments

Report Objectives / Segmentation Covered

By Application

By Promotion

By Target location

Physical location
Location of interest

By Regions

South America
- Brazil
- Argentina
- Rest of South America
Asia Pacific
- China
- Japan
- India
- South Korea
- Taiwan
- Australia
- Rest of Asia-Pacific
Europe
- Germany
- France
- Italy
- United Kingdom
- Netherlands
- Rest of Europe
MEA
- Middle East
- Africa
North America
- United States
- Canada
- Mexico

Table of Content

List of Tables & Figures

List of Tables

List of Figures

Companies Mentioned

List of companies from research coverage that are profiled in the study

Additional players considered in the study are as follows:

Foursquare (United States)

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Key Highlights of Report

Apr 2024 227 Pages 81 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Location Based Marketing Quantitative research analysis

Global Location Based Marketing Qualitative Industry Analysis

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Frequently Asked Questions (FAQ):

What are the years considered in the Location Based Marketing Market?

Historical year: 2018-2023; Base year: 2023; Forecast period: 2024 to 2030

Who are the key players profiled in the Location Based Marketing Market?

Companies that are profiled in Global Location Based Marketing Market are Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (United States), AdMoove (France) and AdNear (Singapore) etc.

Why Location Based Marketing industry players are focusing on Retail application?

Retail segment in Global market to hold robust market share owing to "Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing.".

Who is dominating Location Based Marketing Market?

AMA Research predicts that United States Vendors will contribute to the maximum growth of Global Location Based Marketing market throughout the forecasted period.

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