What is Business Intelligence and Analytics Software Market?
Business intelligence and analytics are data management solutions that are implemented in companies and companies to collect historical and current data. Statistics and software are used to analyze raw data and provide insights for better future decisions. Business intelligence is about what happened in the past and how it has happened up to the present moment. It identifies big trends and patterns without worrying too much about why or predicting the future. Business analytics deals with the why of the past. It breaks down contributing factors and causality. These reasons are also used to make predictions about what will happen in the future. Business intelligence and data analysis software that lets you visually analyze the data, create stunning data visualizations, and discover hidden insights in minutes. The software enables companies to access, analyze, and share information to improve decision-making by collecting performance metrics.
Highlights from Business Intelligence and Analytics Software Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | TIBCO Software (United States), IBM Corporation (United States), Oracle Corporation (United States), Microsoft Corporation (United States), SAP (Germany), SAS Institute (United States), MicroStrategy (United States), OpenText (Canada), Tableau Software (United States), Qlik Technologies (United States) and Information Builders (United States) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Business Intelligence and Analytics Software market throughout the forecasted period.
TIBCO Software (United States), IBM Corporation (United States), Oracle Corporation (United States), Microsoft Corporation (United States), SAP (Germany), SAS Institute (United States), MicroStrategy (United States), OpenText (Canada), Tableau Software (United States), Qlik Technologies (United States) and Information Builders (United States) are some of the key players profiled in the study. Business Intelligence and Analytics Software Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Healthcare , BFSI , Media and entertainment, Energy and Power and Others |
Type | BI Platforms, CPM Suite, Content Analysis, Advanced & Predictive Analytics and Analytics Application |
Organization Size | Small and Medium Size Enterprises,Large Enterprises |
Deployment Type | On-Premise,Cloud |
Service Type | Professional Services,Managed Services |
On the basis of geography, the market of Business Intelligence and Analytics Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
An Upsurge in Innovative Solution with Intelligent and Smart Dashboards with Distinctive Feature to Cater to the Emerging Need Of Self-Service Analytics and The Rise in Evolving Trend Such As Data Proliferation, Increasing Competition, Cloud Deployment
Market Growth Drivers:
The Proliferation of Business Intelligence and Analytics Software Is Significant In Large Enterprises, Rapid Surge in Mobile Device Users and The Rising Popularity of Cloud Deployment Options
Challenges:
Lack of Awareness about the Benefits of the Software
Restraints:
Lack of Skilled and Knowledgeable Personnel’s For Optimizing the Effectiveness of Tools
Opportunities:
The Proliferation of Data and Increasing Data Sources and Rise in Introduction of Advanced Solutions Such As Innovative Visual Data Tools, Location-Based Intelligence, Etc.
Key Target Audience
Providers of Business Intelligence and Analytics Software, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others
Market Leaders & Development Strategies
On, December 21st, 2020, IBM had announced an agreement to acquire Nordcloud, which is a European leader in cloud implementation, application transformation as well as managed services. The news further advanced towards IBM's cloud migration and transformation capabilities, which is an important aspect of its hybrid cloud platform growth strategy.
In March 2023, -TIBCO, introduced a series of enhancements to its analytics suite, delivering immersive, smart, and real-time analytics that empower customers to take action and benefit from faster, smarter insights. Game-changing updates to TIBCO Spotfire 12.2. This helped company to expand its presence in business intelligence and analytics software market