Industry Background:
Vegetable juice refers to a drink made from blended vegetables. The vegetable juice market has high growth prospects owing to increasing awareness about the nutritional portfolio of the vegetable juices and growing inclination towards healthy beverages. Moreover, increasing demand for the organic fruit juices boosting the market growth. In addition, rising demand from the developing economies expected to drive the market demand over the forecasted period.This growth is primarily driven by Increasing Demand for Organic Vegetable Juice and Changing Lifestyle Standard Fueled By Rise in Disposable Income.
Globally, a noticeable market trend is evident Growing Health Consciousness among Millennials
. Major Vendors, such as Biotta (Switzerland), Campbell Soup Company (United States), Naked Juice Company (United States), Suja Life, LLC (United States), Motts LLP (United States), Coca-Cola (United States), Evolution Fresh (United States), RAW Pressery (India), Arrow Juice (Saudi Arabia), Tropicana Products, Inc. (United Kingdom), Little Mississippi Juice Co. (Canada), King Juice Company, Inc. (United States) and Old Orchard Brands, LLC. (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
11th October 2019, The Coca-Cola Co launched new vegetable juice. The new tomato juice blend is a mix of tomato, carrot, celery, cucumber and beet juices. The company launched the new juice with an aim to enter another beverage category.
Regulatory Insights:
“In the United States, the standards covering the composition of juices and juice products and their labeling are governed by the FDA and USDA. Canada has similar regulations. Oversight of the fruit juice industry in EU countries is by a combination of compulsory directives and recommendations. In addition, the European Fruit Juice Association (AIJN) applies a code of practice in the evaluation of fruit and vegetable juices. This is a more detailed guideline, including figures for a large number of quality, authenticity and identity parameters that the fruit juice industry should adhere to. The AIJN Code of Practice was introduced in 1990 and is used by national food inspections as well as by fruit processors globally. Moreover, other major juice-importing regions also have a mixture of obligatory and voluntary standards to control imported food products.”
Market Drivers
- Increasing Demand for Organic Vegetable Juice
- Changing Lifestyle Standard Fueled By Rise in Disposable Income
Market Trend
- Growing Health Consciousness among Millennials
- Increasing Awareness about Nutritional Content of the Vegetable Juices
Restraints
- Stringent Government Regulations Regarding Food and Beverages
- Fluctuating Raw Material Prices
Opportunities
Growing Inclination towards Healthy Vegetable Juices and Rising Demand from the Developing Economies
Challenges
Poor Packaging of the Vegetable Juices
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Vegetable Juice Study Sheds Light on
The Vegetable Juice Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Vegetable Juice industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Vegetable Juice industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.