About Grape Juice
Grape juice is known as a juice which is obtained from crushing and blending of the grapes into a liquid. In the wine industry, grape juice which contains 7–23 percent of pulp, skins, seeds, and stems are often referred to as a "must". The sugar present in the grape juice allow it to be used as a sweetener, and fermented and made into wine, vinegar or brandy. Some of the research studies suggest that the purple and red grape juices may provide some of the same heart benefits of red wine, which basically include reducing risk of blood clots and reducing low-density lipoprotein ("bad" or LDL) cholesterol. The market of grape juice is growing due to increasing awareness related to health benefits while some of the factors like fluctuation in prices and seasonal availability of the grape is hindering the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Grape Juice market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Grape Juice market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Welch’s (United States), G.Patrirri (Australia), Grape Juice Wine Shop (United States), Lotte (South Korea) and Mogu Mogu (Thailand) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Grape Juice market by Type (Pure Juice and Mixed Juice), Application (Carbonated Drinks, Alcoholic Beverages, Juices and Other Drinks) and Region.
On the basis of geography, the market of Grape Juice has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Grape Juice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Hyper/Supermarket will boost the Grape Juice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. 0-14 yrs will boost the Grape Juice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Attractive Packaging and Fueling Demand for Organic Grape Juice
Market Growth Drivers:
Growing Health Awareness Among Consumers, Increasing Consumption Among Children and Medically Ill Patient and Rising Demand Due to High Availability of Vitamin C
Challenges:
Demand for Clean Label Products from Consumers and Chances of Counterfeit Products
Restraints:
Increasing Price of Grape Juice and Seasonal Variations in Supply of Raw Materials
Opportunities:
Rising Disposable Income of People in Emerging Countries and Versatility in Terms of Products Innovation
Market Leaders and their expansionary development strategies
In December 2020, Vie-Del Company (Vie-Del), the oldest family-owned grape processor and supplier of bulk juices, concentrates, brandy, wine and spirits in California, announced the completion on December 29, 2020 of the acquisition of the Canandaigua Concentrate High-Color Concentrate (HCC) and standard grape concentrate business lines from Constellation Brands U.S. Operations, Inc. (CBUSO), a wholly-owned subsidiary of Constellation Brands, Inc. (Constellation). Terms of the deal were not disclosed.
In January 2019, Coca-Cola India has launched a new juice-based beverage which it says combines the goodness of real fruit juice and the fun element of sparkling. Called Minute Maid Colour, the sparkling drink is made with grape juice and created to appeal to consumers in the Indian state of Tamil Nadu, where it has now gone on sale.
Fruit drinks products are subjected to provide labeling which must include nutritional value. As per FDA (Food and Drug Administration) guidelines mentioned in section 403(a)(1) of the FD&C Act (21 U.S.C. 343(a)(1), a food or beverage is misbranded if its labeling is false or misleading. Additionally, Beverages and liquid dietary supplements may bear health claims, which characterize the relationship between a substance (food or food component) and a disease or health-related condition.
Key Target Audience
Grape Juice Manufactures, Grape Juice Suppliers/ Distributor, Governments and Financial Institutions, Research Organizations and Consulting Companies., Associations, Organizations, Forums, and Alliances Related to Grape Juice, Industry Associations, Government Regularity Bodies and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.