What is Shaojiu Market?
Shaojiu is also called Baijiu which is a Chinese distilled alcoholic beverage which contains 40-60% alcohol. Shaojiu translates as white alcohol and is distilled from fermented sorghum bicolour, maize, rice, wheat barley, and other grains. In southern China the shaojiu is made from glutinous rice, whereas in northern china it is made from sorghum or other grains.
The market study is being classified by Type (Thick-flavour, Sauce-flavour, Light-flavour and Others), by Application (Corporate Hospitality, Government Reception, Family Dinner and Other) and major geographies with country level break-up.
Kweichow Moutai Group (China), Wuliangye (China), Yanghe Brewery (China), Daohuaxiang (China), Luzhou Laojiao (China), Langjiu Group (China), Gujing Group (China), Shunxin Holdings (China), Fen Chiew Group (China), Baiyunbian Group (China), Xifeng Liquor (China), Hetao Group (China) and Yingjia Group (China) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that China Vendors will contribute to the maximum growth of Global Shaojiu market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Shaojiu market by Type, Application and Region.
On the basis of geography, the market of Shaojiu has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Disposable Income in Developing Economies Such as China
- Increasing Consumption of Alcohol Among Younger Population
Market Trend
- Increasing Export of Shaojiu
Restraints
- Ban on Alcohol in Some Provinces in China
Opportunities
- Changing Lifestyle of Consumers
- Growing Online Channel is Boosting the Market
Challenges
- Health Issues Due to Over Consumption of Alcohol
On December 2019, VBev India has launched baijiu into the country with the launch of Jiangxiaobai, a value brand focused on youngsters. This product will be available in Bengaluru, Mumbai and Delhi.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organizations and Others