What is Content Intelligence Platform Market?
Content intelligence helps to convert raw data and insights available into the meaningful data. It uses systems and software such as machine learning, big data, Artificial intelligence and natural language processing. This technology allows to understand the details of the information and hence helps the individual or organizations to make better decisions and improve efficiency. Content intelligence also automates or executes some of the decisions.
The market study is being classified, by Application (Dashboards, Visualisations, Reporting, Predictive Analytics, Data Mining and Others) and major geographies with country level break-up.
IBM (United States), Microsoft (United States), SAP (United States), Tableu (United States), Qlik (United States), Sisense (United States), Logi analytics (United States), Salesforce (United States), Open Text (Canada) and Domo Inc. (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Teradata analytics platform (United States) and Targit Business Intelligence (Denmark).
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Content Intelligence Platform market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Content Intelligence Platform market by Type, Application and Region.
On the basis of geography, the market of Content Intelligence Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increase in Data Complexity in Various Industries is Fuelling the Market Growth
- Flexibility and Scalability of Cloud Acts as an Ideal Complement to Business Intelligence Activities
Market Trend
- Data Discovery with the Help of Data Analytics and Cloud Deployment
Restraints
- Lack of Technical Expertise
- Lack of Awareness about the Advanced Features among the Users
Opportunities
- Rising Technological Advancements is increasing the Need of Organizations to Transform
Challenges
- Long Training Time Required for Content Intelligence Software
Market Leaders and some development strategies
On August 1, 2019, Salesforce, the global leader in CRM, has announced that it has completed its acquisition of Tableau Software. and In May 2019, the merger between Sisense and Periscope Data resulted in the most complete end-to-end business intelligence platform on the market empowering analytics builders to drive the next wave of digital transformation.
On September 18, 2019, Tableau Software, the leading analytics platform, has announced the general availability of Explain Data, a new capability built directly in Tableau that enables people to experience the power of advanced statistical analysis with a single click
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations