About E-commerce Analytics Software
E-commerce analytics software is used to track the performance of online retailers. This software helps the companies to identify its most as well as least performant products, monitor buyer and consumer behaviour, and determining the issues impacting the business. E-commerce analytics tools are used by e-commerce professionals for improving both sales and the customer experience. Also, it can be used by inventory managers for fulfilment and by accountants to track costs and profitability. Moreover, e-commerce analytics software is usually delivered as a standalone solution. The E-commerce Analytics Software market is on a robust growth trajectory.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United Kingdom Players will contribute the maximum growth to Global E-commerce Analytics Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google (United States), Shopify (Canada), Yotpo (United States), Brightpearl (United Kingdom), Heap (United States), Crazy Egg (United States), Mixpanel (United States), Adobe Marketing Cloud (United States), Woopra (United States) and Webtrends (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Clicky (United States), StatCounter (Ireland), FullStory (United States) and RJMetrics (United States).
Segmentation Overview
AMA Research has segmented the market of Global E-commerce Analytics Software market by Type (Basic and Advanced) and Region.
On the basis of geography, the market of E-commerce Analytics Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing, the sub-segment i.e. Monthly will boost the E-commerce Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the E-commerce Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Cross functional access will boost the E-commerce Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation size, the sub-segment i.e. SMEs will boost the E-commerce Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of E commerce Analytics Software Across the World
Market Growth Drivers:
Growing E commerce Industry is Fuelling the Market Growth and Rising Complexity of Data Due to Increase in Customer Base and Products
Challenges:
Lack of Skilled Professionals for Operating E commerce Analytics Software
Restraints:
Availability of Free Software and Rising Data Security Concerns
Opportunities:
Increase in Investments by Ecommerce Companies to Optimize the Sales Performance and Rising Adoption of Ecommerce Software in Industries Such as Automotive, and Others
Market Leaders and their expansionary development strategies
In October 2023, Shopify and Google Cloud Platform (GCP) partnered to offer pre-built data pipelines and advanced analytics tools on Shopify, empowering merchants with Google's BigQuery capabilities for deeper insights and better decision-making.
In October 2023, Adobe Analytics Cloud Enhancements introduced new AI-powered capabilities for customer segmentation, predictive insights, and anomaly detection, enabling more personalized marketing and improved decision-making.
Key Target Audience
E commerce organisation, Government associations, Research organisations, software vendors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.