About Kava Extract
Kava is available as a drink, a supplement, or an extract. The root is traditionally crushed, ground, or powdered and soaked in water before being drank as a tea. Throughout the South Pacific Islands, this tea is frequently consumed socially and as part of traditional ceremonies and cultural traditions. Kava is a popular social drink in the South Pacific. It is served as a beverage during rituals to promote relaxation. There have been some questions about kava's safety. Kava consumption has been linked to liver damage and even death in rare cases. Kava was removed from the market in Europe and Canada in the early 2000s as a result of these findings. Since then, most countries have permitted kava to resurface on the market. In the United States, kava has never been taken off the market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Kava Extract market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Botanica (Canada), Kava King Products (United States), Taos Herb Company (United States), Natural Factors Inc. (United States), Best Nutrition Product Inc. (United States), Kona Kava Farm (United States), GR Herbal (India), Bolise Co., Limited (China), Root of Happiness (United States), Standard Process Inc. (United States) and Nutragreenlife Biotechnology Co.Ltd. (China) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Kava Extract market by , Application (Food Additives and Medicines & Health Care) and Region.
On the basis of geography, the market of Kava Extract has been segmented into South America (Brazil, Argentina, Chile, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Indonesia, Thailand, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Spain, Sweden, Belgium, Finland, Denmark, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Kava Extract market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets/Supermarkets will boost the Kava Extract market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form Type, the sub-segment i.e. Tea will boost the Kava Extract market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Kava Extract Powder Is Used As Herbal Remedy
Market Growth Drivers:
The Demand is increasing due to its Use in Cosmetic and Pharmaceutical Industry and Increased Consumer Demand for Transparency & Traceability Benefitting Kava Root Extract
Challenges:
Kava can be Purchased as long as it’s in Personal Amounts (no wholesale orders allowed without registering with officials)
Restraints:
Increasing Number of Side Effects Associated and Kava is Illegal in Some Countries
Opportunities:
Rising Availability in Health Food Stores and Through Online Channels
Market Leaders and their expansionary development strategies
In October 2022, As the relaxation beverage category has expanded, multiple brands within the space have made a concerted effort to diversify their ingredients beyond a single source, whether CBD, L-theanine or another additive.
In February 2024, Branded Legacy, Inc., a prominent Biotech company, proudly announces a major breakthrough in research and development efforts, leading the pack on new procedures for the extraction and refinement of kavalactones. In addition, The Alcannabist LLC, a wholly owned subsidiary of Branded Legacy , announced the official release of its new line of groundbreaking products designed to address diverse health and wellness needs.
German regulators banned the sale of all kava products in 2002 because of concerns about hepatotoxicity. In the United States, the Food and Drug Administration (FDA) published a consumer advisory and letter to health care providers in 2002. The FDA warned about hepatotoxicity associated with kava use and urged consumers and providers to report any cases of liver injury to the FDA. The FDA did not provide standards for kava varieties, plant parts, solvents, or maximum doses or durations of use. In Australia, the Therapeutic Goods Administration set kava quality standards related to plant parts, extraction media, and treatment modalities. Australian regulators also restricted kavalactone consumption to 250 mg/day from aqueous extracts.
Key Target Audience
Manufacturers of Kava Extract, Suppliers of Kava Extract, Wholesalers, Distributors and Retailers of Kava Extract, Healthcare Industry, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.