About Pilates Equipment
Pilates Equipment is an exercise equipment used to incorporate the technique of Pilates exercise for an intense and challenging workout. leverage, Springs, and body weight is used as resistance while performing the movements targeting specific muscle groups. Workouts consist of the controlled, flowing movements working on muscles through a full range of the motion. A shift from traditional offline sales to online sales of the Pilates equipment, by the Pilates equipment manufacturers, will drive the awareness about Pilates as fitness exercise, therefore driving the sales and demand of Pilates equipment across tier 1 as well as the tier 2 cities, hence driving the growth of the market during the forecast period.
Attributes | Details |
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Study Period | 2018-2032 |
Base Year | 2023 |
Unit | Value (USD Million) |
Despite the presence of competition and brand effect problems, due to the awareness of end-users and their demand for high-end products, investors are still optimistic about this area. There will be more new investors entering into this industry in the future. The manufacturers who want to occupy the market must depend on market mechanism reform, manufacturing equipment innovation, core technology improvement, and brand establishment. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Pilates Equipment market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Balanced Body (United States), Gratz Industries (United States), Elina Pilates (Spain), Merrithew (Canada), Stamina Products (United States), Xtend Pilates (United States), AGM Group (Aeromats), Peak Pilates (United States), Sivan Health and Fitness (United States) and Tone Pilates (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Pilates Equipment market by Type (Pilates Machines, Pilates Mats, Pilates Rings and Pilates Balls), Application (Commercial and Household) and Region.
On the basis of geography, the market of Pilates Equipment has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry, the sub-segment i.e. Commercial will boost the Pilates Equipment market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. E-Commerce will boost the Pilates Equipment market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing adoption of multi-directional training and Increased adoption of clinical pilates
Market Growth Drivers:
Increasingly used for rehabilitation from injury, Increasing focus on fitness activities for a variety of reasons and Inorganic growth among health clubs
Challenges:
High costs associated with Pilates equipment
Restraints:
Availability of substitute in the market
Opportunities:
Consumers in the US are increasingly using premium sports equipment products and Significant growth in the e-commerce and m-commerce industries owing to the increase in Internet penetration
Market Leaders and their expansionary development strategies
In September 2023, Peak Pilates, a popular Pilates education and equipment company, announced a partnership with Merrithew, known for their Stott Pilates brand, to manufacture Peak Pilates reformers. This collaboration aims to improve production efficiency and offer higher-quality equipment to customers.
In October 2023, Allegro Industries, a leading manufacturer of Pilates reformers, acquired Balanced Body, another major player in the industry. This merger is expected to create a powerhouse in the Pilates equipment market, with a wider range of products and a stronger distribution network.
Analyst View
Manufacturers of Pilates equipment have started offering products through third-party distributors, thus increasing their international customer base and also penetrating tier 2 cities and increasing their market footprint in these regions. Apart from this, these companies are also offering standalone products on their respective websites.
Key Target Audience
Manufacturers of Pilates Equipment, Suppliers and Distributors of Pilates Equipment, Importers and Exporters of Pilates Equipment, Fitness Centres, End-users and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.