What is Massage Therapy Software?
The massage therapy software helps massage practitioners and therapists with all the operations required like appointment scheduling, documentation, billing, online promotion activities, etc. The software offers ease of managing the clients and workload for day to day operations. The global massage therapy software is expected to slow growth due to the prevailing lockdown and pandemic environment worldwide.
The market study is broken down and major geographies with country level break-up.
Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global Massage Therapy Software market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Acuity Scheduling, Inc. (Square Space) (United States), Mindbody (United States), Bodywork Buddy LLC. (United States), MassageBook (United States), Square, Inc. (United States), BookSteam (Canada), MindZplay Solutions Inc (Canada), Island Software Company (MOPRO) (United States) and Vagaro, Inc. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Massage Therapy Software market by Type, Application and Region.
On the basis of geography, the market of Massage Therapy Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Monthly Subscription will boost the Massage Therapy Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Mobile will boost the Massage Therapy Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Massage Therapy Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Billing & Invoicing will boost the Massage Therapy Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Individual Massage Therapists will boost the Massage Therapy Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 14th April 2020, Vagaro, Inc., a leading business management platform and online marketplace for the beauty, fitness and wellness industry this week announced a new video conferencing service. The new offering extends the capabilities of Vagaro’s powerful, cloud-based tools by allowing businesses to live stream directly and seamlessly from within the Vagaro platform. The new feature is part of a series of product innovations and economic relief measures that Vagaro has put in place to help the struggling wellness industry, one of the hardest hit during the ongoing COVID-19 crisis. Salon and spa owners, massage therapists and personal trainers work in close personal contact with their clients and as a result, revenue has drastically dropped as the virus spreads globally.
Market Trend
- Increasing Use of Cloud-Based Massage Therapy Software
- The Rising use of Massage Therapy Software for Maintaining Customer Relationship Through Loyalty Discounts and Promotions
Market Drivers
- Growing Demand for Mind-Body Health Wellness Around the Globe
- Demand for Improved Customer Experience Through Online Operations
Opportunities
- Changing Standard of Living of People
- Surging Demand for Massage Therapy Software from Individual Massage Therapists
Restraints
- Impact of Pandemic on Massage Therapy Software Market Due to Worldwide Lockdown
Challenges
- Technical Issues with Massage Therapy Software
Key Target Audience
Massage Therapy Software Developers, Massage Therapy Enterprises, Industry Associations, Potential Investors, Research and Development Institutes, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.