What is Sales Enablement Platform Market?
Sales enablement software provides a repository of marketing collateral and playbooks to provide sales reps with content that is productive, useful, and affordable in all aspects of the sales cycle. Sales activation tools ensure that every sales rep can find the right content, send it to prospects, and track prospect engagement within that content. These products are implemented to ensure that marketing initiatives and sales missions are aligned. Relevant content in sales enablement solutions helps salespeople be better prepared for calls and presentations. Sales enablement software is mostly used in conjunction with CRM software. Sales enablement software falls into the sales acceleration ecosystem along with other software, which include sales performance management software, email tracking software, as well as outbound call tracking software. To qualify for inclusion in the Sales Enablement category, a product must serve as a repository for marketing content that can be used by sales reps to track prospects and customers for content and sales pitches, and users to upload a variety of collateral or the creation of content directly in the tool.
The market study is being classified by Type (Platform and Services), by Application (Banking, Financial Services and Insurance, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, Manufacturing and Others) and major geographies with country level break-up.
SAP (Germany), Bigtincan (United States), Upland Software (United States), Highspot (United States), Seismic (United States), Showpad (Belgium), Brainshark (United States), ClearSlide (United States), ClientPoint (United States) and Accent Technologies (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Quark Software (United States), Bloomfire (United States), Qorus Software (United States), Pitcher (Switzerland) and Mediafly (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Sales Enablement Platform market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Sales Enablement Platform market by Type, Application and Region.
On the basis of geography, the market of Sales Enablement Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Incorporation of Advanced Technologies to Improve Sales Operations
- Increasing Focus of the Businesses to Improve the Internal Business Process
Market Trend
- Inconsistent User Experience across Various Access Channels
Restraints
- Incorporating New Tools to Existing Sales Processes
Opportunities
- Changing Customer Preferences and Behavior
- Advancement in the Technologies
Challenges
Market Leaders and some development strategies
In October 2019, Allego and Seismic had announced a strategic partnership so as to help sales and marketing organizations to improve their performance by providing a central resource for all of their personalized sales assurances, customer loyalty videos, and relevant just-in-time learning materials. The companies had completed a technology integration that combined Allego's leading sales learning and readiness platform with Seismic's world-class sales promotion solution.
In March 2019 Showpad had launched the Unified Sales Enablement Platform, which offers sales content, training, and coaching on a single platform. By using this platform, companies can improve sales effectiveness. and In March 2019, Upland Software had announced new Enterprise Cloud Solution Suites that hereby include Customer Experience Management, Enterprise Sales Enablement, Project and Financial Management, Secure Document Services, Professional Services Automation, Document Lifecycle Automation, and Enterprise Knowledge Management. This would help the company add value to its global customers by leveraging the capabilities of related solutions.
Key Target Audience
Sales Enablement Platform Providers, Research Professionals, Emerging Companies, Government Body & Associations and End user