What is Digital Commerce Search Market?
Digital commerce is the process of buying and selling of goods and services by means of digital channels like the Internet, commerce infrastructure, and mobile networks. Some of the examples of digital commerce include the marketing activities which support these transactions, which include the people, technologies, and processes for executing the offerings of promotion, development content, pricing, customer acquisition and retention, analytics, and customer experiences at each touchpoint during the entire buying journey. The transaction values through the means of digital commerce in 2020 have amounted to an amounted of USD 3,751,387 million and further is expected to demonstrate an annual growth rate of 6.7 percent, hence resulting in a total amount of USD 4,561,691 million by 2023. Today, digital commerce extends an integrated set of personalized digital experience, starting from the customer acquisition to retention that is frequently owned and accomplished by the means of marketing. For achieving the above-stated points it is important for the digital platforms to have an efficient search platform for this purpose there are digital commerce search systems that help the customers to search for relevant things and items needed through various search patterns and methods. With the increase in digitalization shopping and purchasing things online has become a very common procedure and hence providing a boost to the digital commerce search market.
The market study is being classified by Type (Product Type Search, Exact Search, Symptom Search, Non-Product Search and Others), by Application (Small and Medium Enterprises (SME) and Large Enterprise) and major geographies with country level break-up.
Amazon Web Services (AWS) (United States), Algolia (United States), Celebros Inc. (United States), EasyAsk (United States), Bloomreach, Inc. (United States), B7 Interactive, LLC (United States), FACT-Finder (Germany), IBM (United States), Elastic NV (United States), Apache Software Foundation (United States), Sphinx Solutions Pvt Ltd (India) and Searchanise (Russia) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Fast Simon Inc. (United States), Swiftype (United States) and SearchBlox Software, Inc. (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Digital Commerce Search market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Digital Commerce Search market by Type, Application and Region.
On the basis of geography, the market of Digital Commerce Search has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The Growth of Digital Commerce Search Is Majorly Driven By the Increasing Number of Smartphones, Broadband Connections, and Tablets
- Growth In The Number Of Online Shoppers Across The Globe Is Enabling The Retailers To Increase Their Presence On Internet Owing To The Growth In The Global Market Of Digital Commerce Search Market
Market Trend
- Increasing Trends in the Desire of Consumers to Shop from the Comfort Zone like Their Homes and Offices
- Rising Change in Consumer Preferences Along With the Availability of Cheap and Dependable Technology for Secure Transactions
Restraints
- No Proper Governance Structure
- Security is a Prime Concern for the Consumers Due to the Increasing Complexities of Online Fraud Attacks
Opportunities
- Increase in the Utilization of Social Commerce by Many Organizations through the Social Media Platforms Can Offer an Opportunity for the Digital Commerce Search Market
Challenges
- Lack of Digital Marketing Skills in Consumers
Key Target Audience
Digital Commerce Search Providers, Potential Investors, Market Research Firms and Others