What is Cloud-Based Business Analytics Software?
Cloud-based business analytics software is used in the business intelligence analytics that follows a delivery model from which applications are deployed outside of the business firewall and a hosted location. Its demand in the small-medium enterprises is high because of its handling capacity of large amounts of data, its enhanced utility, and also better performance results.
The market study is broken down by Type (Private Cloud, Public Cloud and Hybrid Cloud), by Application (Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics and Others) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Oracle Corporation (United States), SAS Institute (United States), SAP SE (Germany), International Business Machines (IBM) Corporation (United States), Microsoft Corporation (United States), Adobe Systems Incorporated (United States), Salesforce.com, Inc. (United States), QlikTech International AB (United States) and Fair Isaac Corporation (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Cloud-Based Business Analytics Software market by Type, Application and Region.
On the basis of geography, the market of Cloud-Based Business Analytics Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Free will boost the Cloud-Based Business Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. IT & Telecom will boost the Cloud-Based Business Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 1st August 2019, Salesforce Inc., the global leader in CRM, announced the completion of its acquisition of Tableau Software, bringing together the CRM with the analytics platform. Tableau will make Salesforce Customer 360, including Salesforce's analytics capabilities, stronger than ever, enabling our customers to accelerate innovation and make smarter decisions across every part of their business.
Market Trend
- Increasing Consumption of Cloud-Based Business Analytics Software in Small-medium Size Enterprises
- Rising Popularity of Social Media Marketing
Market Drivers
- Growing Business Data Around the Globe
- Need for the Analytics and Metrics for Better Business Performance
Opportunities
- Surging Demand for Cloud-Based Business Analytics Software in Developing COmpaines Because of its Benefits
Restraints
- Risk of Data Thefts and Cyber Attacks
Challenges
- Disruption in Cloud services Might be the Hindrance for Cloud-Based Business Analytics Software Market
Key Target Audience
Cloud-Based Business Analytics Software Developers, Cloud-Based Business Analytics Industry Associations, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.