What is CRM for Small Businesses Market?
CRM for small businesses is the cultivation of client communications, marketing, and sales through technology that’s specifically designed for a small business. It is tailored to meet a smaller organization’s needs. It is software that stores key information and contact data about customers and leads, as well as tracking interactions with prospects and customers.
Highlights from CRM for Small Businesses Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Zapier (United States), Zoho Corporation (India), Freshworks (India), Mopinion (Netherlands), HubSpot (United States), Pipedrive (United States), Insightly (United States), Capsule (United Kingdom), Streak (United States) and Bitrix24 (United States) |
Global CRM For Small Businesses is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching Systems. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Zapier (United States), Zoho Corporation (India), Freshworks (India), Mopinion (Netherlands), HubSpot (United States), Pipedrive (United States), Insightly (United States), Capsule (United Kingdom), Streak (United States) and Bitrix24 (United States) are some of the key players profiled in the study. CRM for Small Businesses Market Segmentation:
Scope | Sub-Segments |
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Type | Strategic CRM, Operational CRM, Analytical CRM and Collaborative CRM |
End-Use Verticals | Retail,Financial,Real Estate,Life Sciences,Other |
Platform | Web,IOS,Android,Others |
Features | Customization,Third-Party Integration,Customer Service,Employee Tracking,Social Media,Others |
On the basis of geography, the market of CRM for Small Businesses has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Need of CRM for Small Business to Tackle Operational Challenges
Market Growth Drivers:
Increasing Usage of CRM for Small Business to Store Customer Data, Purchase Records, and Notes on Sales Interactions
Restraints:
High Cost Associated with the Software Subscription or Purchase Fees
Opportunities:
Growing Implementation of CRM for Small Business to Improve Internal Communication and Improve Productivity can create Opportunities for the Market Growth
Key Target Audience
CRM For Small Businesses Providers, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
Market Leaders & Development Strategies
On 3rd February 2021, HubSpot has signed an agreement to acquire The Hustle. The acquisition will give HubSpot different ways to offer its community of scaling companies valuable content across a wide range of topics and a more diverse set of media.
In 2020, Freshworks has launched Freshworks CRM Service. The service provides uniting sales and marketing teams with out-of-the-box capabilities for an unsurpassed and unified 360-degree view of the customer to deliver better experiences and more profitable outcomes.