About Inflight Advertising
Today advertisements can be seen everywhere such as on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and also on the fuselage of an aircraft or on-board. Inflight advertising recently becomes a significant source of revenues for airlines all over the world. Inspired by ground public transport, air carriers have started to explore a great potential of on-board marketing and advertising. Inflight advertising provides smarter and cost-effective way of communicating with the customer and it is one of the new methods to inform potential customers about products and services and how to obtain and use them.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 12.1% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring through expansions and acquisitions across the globe to avail competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Inflight Advertising market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Panasonic Avionics Corporation (United States), Global Eagle (United States), IMM International (France), EAM Advertising LLC (United States), MaXposure Media Group (United States), INK (United States), Global Onboard Partners (United States), Atin OOH (India) and Blue Mushroom (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Inflight Advertising market by , Application (Business Aircraft and Passenger Aircraft) and Region.
On the basis of geography, the market of Inflight Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by In-Flight Audience, the sub-segment i.e. C-Suite Executives will boost the Inflight Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Marketing Spots, the sub-segment i.e. Menu Card will boost the Inflight Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Development of New Advertisement Techniques
Market Growth Drivers:
Growing Demand for Customization of the Airline Passenger Experience
Challenges:
Limited Availability of Media Time
Restraints:
Issues Associated With Existing Hardware
Opportunities:
Increasing Prevalence of Connectivity
Market Leaders and their expansionary development strategies
In April 2023, Air India, India’s leading carrier and a Star Alliance member and BurdaLuxury, one of Asia’s leading media companies, have today announced a partnership to bring innovative, quality content to Air India travellers through the relaunch of Air India’s in-flight magazine
In September 2023, Spafax has unveiled AdConnect, an all-new in-flight advertising platform that allows agencies to browse and purchase digital inventory directly from airlines via a centralized marketplace, at APEX IFSA Global EXPO
Key Target Audience
Service Provider of Inflight Advertising, Aerospace Industry, Regulatory Bodies and Governmental Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.