About Social Selling Software
Social selling is a strategy to sell the product via social media networks such as LinkedIn, twitter and Facebook. The software’s that helps social selling includes Social media management, social media monitoring, CRM and Influencer Marketing. These software’s facilitates pre-approved contents, brands and timely responses to product related query. According to International Data Corporation 75% of B2B buyers and 84% of VP executives uses social media to make decision of purchase.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Social Selling Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hootsuite Media (Canada), Oracle (United States), FunnelDash (United States), CommentSold (United States), Sprout Social (United States), InsideView (United States), CallidusCloud (United States), Hearsay Systems (United States), Cision (United States) and Falcon (Denmark) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Ravox (United States), PostBeyond (Canada), Sociabble (France), Frontline Selling (United States), RFactr (United States), Socialsales (United States), We-Connect (United States) and EveryoneSocial (United States).
Segmentation Overview
AMA Research has segmented the market of Global Social Selling Software market by Type (Social media tool, CRM, Influencer Marketing and Marketing Automation), Application (Financial services, Education and training, Health care and IT) and Region.
On the basis of geography, the market of Social Selling Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment, the sub-segment i.e. On premises will boost the Social Selling Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Subscription, the sub-segment i.e. Basic will boost the Social Selling Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Adoption of Social Media Platform and Mobile Analytics
Market Growth Drivers:
Rising IT and Heath Care Sectors Can Affect the Market Positively and Need of Improving Business Sales by Knowing the Customers Preferences
Challenges:
Issues Related to the Data Privacy May Hamper the Market and Stiff Competition Due to Availability of Major Players
Restraints:
High Costs Related to the Social Selling Software and Lack of Awareness about Social Selling Software in Developing Countries
Opportunities:
Rising Need of Better Customer Experience Management Solutions and Increasing Social Media Users Leading to High Demand for Social Selling Software
Market Leaders and their expansionary development strategies
In 2019, Cision, a media software company has acquired Falcon.io to solidify leadership in media management
In May 2019, Hootsuite has launched Google My business app to deepen the product integration and alliance with google
Analyst View
Social media advertising expenditure is rising every year, and positively impacting the growth of social media platforms such as Facebook and Twitter in turn going to support the social selling software. Many players in this space are forming strategic alliances to help the enterprises enhance product offerings and increase their online presence. Therefore, the future of social selling seems quite promising and is expected to gain much of attention in the near future.
Key Target Audience
Manufacturers, Distributors and Traders, Research Organizations, Government Agencies and Organizations
Key Finding and Research Objectives
The primary objective is to underline the competitive structure of social selling software Industry. The research includes study of several small to medium-sized companies that compete with each other and large enterprises. Identify regional factors impacting production studied at Global scale. Insights on Regulatory & Economic policies by geography giving ease to Market entry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.