About Web Analytics Tools
Web analytics means measurement and analysis of data to inform an understanding of user behavior across web pages. The web analytics tools gather web traffic data by generating a report that provides information about visitors, content, traffic sources, etc. of a website. This helps marketing managers to gain insights into consumer behaviors, interests, and particular segments to target audiences for their products & services and formulating marketing strategies. It also helps to identify the list of keywords for the website that is most frequently accessed by the users and reflects the website’s ranking as well.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Web Analytics Tools market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google (United States), Spring Metrics (United States), Netcore Solutions (India), Madwire (United States), Adobe Inc. (United States), Agile CRM, Inc. (United States), Sisense (United States), Clicky (United States), Acquisio (Canada), SimilarWeb (United States), Smartlook (Czech Republic) and Microsoft Corporation (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Web Analytics Tools market by Type (Basic, Standard and Senior), Application (Personal, Enterprise and Other) and Region.
On the basis of geography, the market of Web Analytics Tools has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vertical, the sub-segment i.e. IT & Telecom will boost the Web Analytics Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Web Analytics Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Frequently Launching New and Innovative Features and Use of AI in Web Analytics and Growing Trend of Cloud-Based Solutions and Services.
Market Growth Drivers:
Growing to Analyze Web Traffic and Measure Activity or Behavior on the Website and Increasing Demand of Web Analytics Tools to Gain Insights of Web Contents and Identify Where to Make Improvements If Required
Challenges:
Challenges Related to Data Accuracy and Data Security in Web Analytics
Restraints:
The Use of Too Many Metrics, Calculations and Technology Requires Expertise Staff.
Opportunities:
Increasing Use of Online Marketing to Reach Maximum Number of Target Customers.
Market Leaders and their expansionary development strategies
In October 2019, Madwire, LLC, a technology company focused on business management and marketing software for small businesses, acquired SpaceCraft, a cloud-based website platform and software company based in Austin, Texas. The acquisition of SpaceCraft is Madwire's second acquisition in the past 15 months (after acquiring payments company SilverEdge in 2018), providing small and medium-sized businesses with a range of features and intuitive technology to help them manage and market their business. Marketing 360® as a single platform. SpaceCraft is a valuable addition to Madwire's Marketing 360 platform and product offerings, all geared toward fulfilling the company's mission of helping small businesses grow.
In October 2020, Microsoft announced the general availability of its web analytics tool Clarity to help website managers understand the behavior of site visitors. It is an open-source user behavior analytics tool that helps to understand how users are interacting with your website through features such as session replays and heat maps. The tool has been designed to be simple to use for developers and non-developers alike to analyze the performance easily with aggregated metrics.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Web Analytics Tools Providers, Digital Marketing Consulting & services providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.