About Short Video Platforms
The short video platforms allow users to create, upload, store the video content, creating lead generation, or for marketing purposes. These platforms are also known as video clouds, video players, and video hosting platforms. Any type of short video content might be created through this platform such as product dem video, knowledgable video, etc. The short video platforms are entertainment place where people consume and engage with the content, with the help these kid of platform creator community is rising rapidly.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Instagram (Facebook Inc) (United States), Snapchat (Snap Inc) (United States), Twitter (United States), Dubsmash (Mobile Motion GmbH) (Germany), Vigo Video (Singapore), Funimate (AVCR Inc.) (Istanbul), ByteDance Ltd. (China), Vimeo, LLC (United States), Voodle (New Zealand) and ZEE5 (Essel Group) (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Short Video Platforms market by Type (Live Video and Video Posts), Application (Personal Entertainment, Public Performance and Others) and Region.
On the basis of geography, the market of Short Video Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. Android will boost the Short Video Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Application-based will boost the Short Video Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Video Creation and Editing Tools will boost the Short Video Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The popularity of Social Media Integrated Short Video Platforms and Consumption of Short Video Platforms in the Smartphones and it's Omnichannel Supportability
Market Growth Drivers:
Growing Digital and Entertainment Related Mediums and Increasing Content Creator Community Worldwide
Challenges:
Stringent Regulatory Compliances with the Short Video Streaming Platforms
Restraints:
Privacy Relate Issues with Some Short Video Platforms and Increasing Consumption of Short Video Platforms Among Kids Might be the Hindrance
Opportunities:
Rising Number of Creators Online will Boost the Short Video Platforms and Surging Consumption of Short Video Platforms for Brand Awareness and Reachability
Market Leaders and their expansionary development strategies
On 29th June 2020, Voodle, a next-generation short video app for business, built to help teams overcome the challenges of the new workplace by transforming the way information is shared and discovered across an organization, is now available for free in the Apple App Store. With business offices all over the world upholding social distancing and remote working practices, the Voodle platform helps teams stay aligned and connected by capturing important business moments through a short video and sharing across the places where work happens.
On 1st July 2020, ZEE5 to launch homegrown short video platform, HiPi. and 'HiPi' is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to stardom.
Key Target Audience
Short Video Platforms Providers, Short Video Platforms Industry Association, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.