Over the Top (OTT) Services Market Scope
The key driving factors for the OTT services market include smartphone penetration and accessible high-speed mobile internet packages. The connectivity of the smart devices with these OTT services has allowed access to them from anywhere and at any time. OTT services are provided through the channel of the Internet service provider, but they have no involvement at all in the planning or delivery of the service. Since these services are offered directly to consumers 'over the top' of the network of internet service providers, they are termed as over the top (OTT) services.
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail of competitive advantage through combined collaborations. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Over the Top (OTT) Services market throughout the predicted period.
Facebook (United States), Netflix (United States), Amazon (United States), Microsoft (United States), Google (United States), YouTube (United States), Apple (United States), Home Box Office (United States), Roku (United States), IndieFlix (United States), Vudu (United States), Hulu (United States), Tencent (China) and Rakuten (Japan) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Kakao (South Korea) and Line (Japan).
Segmentation Overview
The study have segmented the market of Global Over the Top (OTT) Services market by Type (Online Gaming, Music Streaming, VoD, Communication and Others (Ticket booking, eWallets, and net banking applications)), by Application (Personal, Commercial and Others) and Region with country level break-up.
On the basis of geography, the market of Over the Top (OTT) Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Surge in Demand for Live Streaming Channels and Rise in Demand for OTT Services and Gaming during Lockdown
Market Growth Drivers:
Rising Demand for OTT Services in Developing Regions, Increasing SVoD Services in Emerging Markets and Availability of Variety of Content
Challenges:
Complex IP and Government Regulatory Frameworks
Restraints:
Lack of Data Network Infrastructure and Latency Issues
Opportunities:
Emergence of New OTT Markets and New Developments in OTT Technology
Market Leaders and their Expansionary Development Strategies
In December 2019: Netflix announced the beginning of production of its second original series from Egypt, which will feature Abla Fahita, country’s favorite puppet. The company plans to release the show in 2020 and will be produced by local production houses.
In April 2020, Amazon secured exclusive rights to broadcast the US National Football League (NFL) special games that take place on Saturdays during the NFL season. The company already has the rights to televise the NFL Thursday Night Football games on its Prime Video and Twitch platforms., and In 2019, Hotstar initiated cricket streaming, which made it India’s leading digital streaming platform.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Venture Capitalists, Government Regulatory, Research Organizations and End-Use Industry
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.