About Natural Colours
The global natural colours market is expected to witness a high growth during the forecast period due to increasing demand from food industry and health benefits associated with natural colours. Colour is a vital quality attribute of foods. The main purpose of adding colour to foods is to make them appealing, augment the loss of colour during processing, to improve the quality and also to influence the consumer to buy a product. However, the high cost of natural colours hampering the global natural colours market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The key players of natural colours market are focusing on strategic partnerships and new product developments to improve their products and services along with focusing on increasing their client base to strengthen market position and to enhance product & service offerings. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Natural Colours market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Döhler (Germany), BASF (Germany), Sensient (United States), Yunnan Rainbow Biotech (China), Chenguang Biotech Group (China), Synthite Industries (India), DDW Colors (United States), Naturex (France), Chr. Hansen (Denmark) and San-Ei-Gen F.F.I., Inc. (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Plant Lipids (India), Kemin (United States), Akay Group (United Arab Emirates) and Dongzhixing Biotech (China).
Segmentation Overview
AMA Research has segmented the market of Global Natural Colours market by Type (Capsanthin, Lutein and Others), Application (Food & Beverage, Cosmetics, Pharmaceuticals, Feed and Others) and Region.
On the basis of Type, Capsanthin are dominating the market in the year 2023 where as Lutein stood as second largest market share.
On the basis of application, Food & Beverage segment is dominating the market in the year 2023 where as Cosmetics segment stood as second largest market .On the basis of geography, the market of Natural Colours has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Asia Pacific, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Natural Colours market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Usage in Beverages
Market Growth Drivers:
Increasing Demand from Food Industry and Health Benefits Associated With Natural Colours
Challenges:
Lack of Awareness Regarding Natural Colours
Restraints:
High Cost of Natural Colours
Opportunities:
Growing Investments in Research and Development
Market Leaders and their expansionary development strategies
In December 2021, Givaudan has acquired DDW, the Color House, a US-based natural color company, previously announced in October. The acquisition strengthens the Swiss flavor manufacturer’s position as a key global player in natural colors. the acquisition is expected to see the company diversify its color portfolio and elevate food experiences through taste solutions.
In October 2021, Döhler and Sacco System announced their strategic partnership in the area of plant-based dairy alternatives and food cultures. This partnership will boost the development and success rate of new products and brands in this dynamic and growing market segment.
Key Target Audience
Manufacturers of Natural Colours, Suppliers of Raw Materials, Wholesalers, Distributors and Retailers of Natural Colours, Food Industry, Governmental Bodies and Research Firms
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.