About International E-commerce
The global e-commerce industry is rapidly gaining traction across the world owing to the rising adoption of online sales channels & rising internet penetration across the Southeast Asia region. According to the study, there are more than 400 million internet users in the Southeast Asia region which accounts for around 10% of the world’s total internet users. The growing number of internet users is rapidly increasing across the Southeast Asia region has grown up by 10% in the last one year with internet penetration across the region reaching above 60% in 2019. Most of the growth of internet users is attributed to Indonesia which has the largest population in the Southeast Asia region wherein (Indonesia) the number of internet users has witness growth of 20% over the past two years, equating to an estimate of 29 million new users. International e-commerce has introduced new dynamics to international trade and has been a major development trend of globalization. It is expected that the major three fastest-growing countries globally which include India, Indonesia, and Malaysia during the forecast period, all come from Asia which is the fastest-growing e-commerce region in the world.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 20.93% |
The high-growth region of Southeast Asia represents a huge opportunity for international brands. This exciting region is home to over 350 million online shoppers, however, it has not yet been saturated by international retail players, unlike China or Japan. Double-digit eCommerce growth in emerging Asian markets has been triggered by the introduction of marketplaces such as Flipkart in India and increased logistics and broadband infrastructure Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Shopee (Singapore), Lazada Group (Singapore), Bukalapak (Indonesia), Tokopedia (Indonesia), Sendo (Vietnam), Tiki Corporation (Vietnam), The Gioi Di Dong (Vietnam), Blibli.com (Indonesia), Dien May XANH (Vietnam) and FPT Shop (Vietnam) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Elevenia (Indonesia) and Blanja.com (Indonesia).
Segmentation Overview
AMA Research has segmented the market of Asia International E-commerce market by , Application (Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C) and Business to Government (B2G)) and Region.
On the basis of geography, the market of International E-commerce has been segmented into Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific). If we see Market by End Users, the sub-segment i.e. Business will boost the International E-commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. Fashion will boost the International E-commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technology advancement in including cloud computing, big data, the Internet of things, artificial intelligence, machine learning, and blockchain has been adopted by e-commerce platforms
Market Growth Drivers:
Evolving nature of e-commerce and cross-border e-commerce and The increasing sophistication of e-commerce
Challenges:
Lack of Supply Chain in Underdeveloping Regions
Restraints:
The Slowdown in Economic Growth of Southeast Asian Countries
Opportunities:
The Slowdown in Offline Retail Shopping Techniques, The Emergence of Smart Mobile, Along with High International Penetration and Growth in Adoption of Online Sales Channel and Online Payments Owing to COVID-19 Pandemic
Market Leaders and their expansionary development strategies
In November 2021, Global-e , the world’s leading cross-border end-to-end platform for brands and retailers, acquired Flow Commerce Inc. (“Flow”), a technology based cross-border e-commerce software solution for emerging brands. The acquisition is expected to strengthen Global-e’s offering and capabilities, allowing Global-e access to additional addressable market of small merchants not currently eligible to use Global-e's services.
In FEBRUARY 2024, Software company Wix announced a partnership with Global-e Online, which enables direct-to-consumer cross-border eCommerce, to offer Wix sellers a cross-border selling solution. The partnership builds on Wix’s eCommerce capabilities, allowing merchants to expand their businesses by tapping into Global-e’s cross-border services and providing them with an opportunity to enter and sell in new markets.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, International Ecommerce Service Providers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.