About Customer Success Platforms
Customer success is the business practice of ensuring whether the customers have achieved their desired outcomes while using any product or service. It focuses on client management that aligns client and vendor goals for mutually beneficial outcomes. Effective Customer Success strategy usually results in decreased customer churn and improve upsell opportunities. Customer success platforms help the industry partners by not only integrating many processes but also by saving cost and improving their customer’s experience. It places actionable customer insights at your fingertips. Predictive alerts and complete health scores confirm Customer Success teams focus their attention on the accounts that need it most.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Customer Success Platforms market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Gainsight (United States), Natero (United States), Clientshare (United Kingdom), Akita (Ireland), Totango (United States), Amity (Canada), Strikedeck (United States), Bolstra (United States), UserIQ (United States) and AppsForOps (Australia) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Wootric (United States), Armatic Technologies (United States), Planhat (Sweden) and Salesmachine (United States).
Segmentation Overview
AMA Research has segmented the market of Global Customer Success Platforms market by , Application (Banking, Retail and E-Commerce, Financial Services, Healthcare and Others) and Region.
On the basis of geography, the market of Customer Success Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Software will boost the Customer Success Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On-Premises will boost the Customer Success Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Demand for Advanced Solutions to Monitor Customer Scores
Market Growth Drivers:
Introduction of Cloud Computing in Customer Success and Growing Data Volume Due to Improved Digitalization
Challenges:
Data Security and Privacy Concerns
Restraints:
Data Aggregation and Synchronization
Opportunities:
Rising Adoption of Advanced Technologies and Increasing Investment in Customer Success Platform
Market Leaders and their expansionary development strategies
In October 2023, ChurnZero has acquired Natero, a provider of customer success content and training solutions. The deal will combine ChurnZero's predictive analytics capabilities with Natero's content and training resources to create a more holistic customer success platform.
In November 2023, ChurnZero,has launched Customer Success AI the first generative artificial intelligence (AI) built into a CSP to ideate and create customer engagements, content, and strategy ideas on demand. CS AI helps customer success teams automate tasks, improve customer engagement.
Key Target Audience
Service Provider of Customer Success Platform, Software Provider of Customer Success Platform, Network Providers and Governmental Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.