About Deodorants
Deodorants are humans used to change bacterial growth into fresh smelling, creating odor in the body. Deodorants play an essential role in preventing bacterial breakdown. Moreover, growth in awareness regarding the benefit of therapeutic fragrances and innovative products are the main drivers for the global demand for organic deodorant. Moreover, an increase in health consciousness towards aluminum toxicity present in deodorant is expected to further increase the deodorant market's growth.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.57% |
Competition among existing players is due to the deodorant market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for deodorant market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Deodorants market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Unilever PLC (United Kingdom), Procter & Gamble (United States), Beiersdorf AG (Germany), Henkel AG & Co. (Germany), L’oreal S.A (France), Revlon Inc. (United States), Sky Organics (United States), Coty Inc. (United States), Kao Corporation (Japan), EO Products (United States), Burberry (United Kingdom), Dior (France) and Vini Cosmetics Pt. (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are The Avon Company (United Kingdom), Lavanila (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Deodorants market by Type (Spray Deodorants, Roll-On Deodorants, Stick Deodorants and Others) and Region.
On the basis of geography, the market of Deodorants has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarket / Hypermarket will boost the Deodorants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Material, the sub-segment i.e. Metal will boost the Deodorants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the Deodorants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Fragrance, the sub-segment i.e. Jasmine will boost the Deodorants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Introduction of innovative formulations, such as long-lasting and antibacterial deodorants.
Market Growth Drivers:
Rising demand for deodorants among the young population. and The growing demand for natural ingredients in deodorants products.
Challenges:
Disrupted raw material supply, and logistic issue in deodorants.
Restraints:
Adverse effect of chemical ingredient. and Compliance with regulations regarding the use of specific ingredients in deodorant formulations.
Opportunities:
Advancement in odor protection. and Expansion in emerging countries.
Market Leaders and their expansionary development strategies
In July 2021, Global investment firm KKR has acquired a controlling stake in personal care and beauty products company Vini Cosmetics for USD 625 million. The investment is the largest PE-led buyout of a consumer goods company in India. Vini, makes branded deodorants, cosmetics and toiletries through its flagship brand FOGG. Thus, long-term commitment to support India’s innovative and dynamic companies as they become leaders in their industries.
In September 2022, Unilever has launched its new certified natural aerosol deodorant brand, Schmidt’s, into market with it’s first ever campaign in Australia and New Zealand, created by independent creative agency Emotive. Bringing this to life with Emotive has been a fun ride and look forward to continuing to innovate to bring new formats within the natural’s category.
Key Target Audience
Manufacturers Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory, Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.