How Brand Licensing Market Players have Encountered Temporary Covid-19 Tailwinds; Worth Watching New Growth Cycle

Brand Licensing Market Latest Edition Published with Forecast to 2030


The article cited AMA's "Global Brand Licensing Market Study" explored CAGR of 4.1%. According to the report, Demand for eco-friendly and sustainable licensed products and partnerships is one of the primary growth factors for the market. Brand licensing facilitates entry into new markets and regions is also expected to contribute significantly to the Brand Licensing market. Overall, Entertainment applications of Brand Licensing, and the growing awareness of them, is what makes this segment of the industry important to its overall growth.

New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMA’s Analyst on the Global Brand Licensing market identified that the demand is rising in many different parts of the world as "Untapped markets with growing consumer bases present new opportunities for brand licensing ". Furthermore, some recent industry insights like "In May 2021,Travel + Leisure Group, the newly established business line under Travel + Leisure Co. launched a new brand licensing business to create a line of premium consumer products leveraging the iconic Travel + Leisure brand. Brand licensing will expand the company’s capacity to bring the Travel + Leisure brand to life through consumer products and services." which is constantly making the industry very dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Brand Licensing market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Brand Licensing market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Brand Licensing market size is calculated using market estimation process, the Brand Licensing market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Brand Licensing market size has been validated using both top-down and bottom-up approaches.

Praveen Kumar

Head & Director of Sales