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Out-of-home Advertising Market Latest Edition Published with Forecast to 2027


According to the report, Growing Prevalence of Interactive and Engaging Communication is one of the primary growth factors for the market. Growing Infrastructure and Consumer Marketing is also expected to contribute significantly to the Out-of-home Advertising market. Overall, applications of Out-of-home Advertising, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Services, such as Creative, is boosting the Out-of-home Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Type, such as Digital OOH, is boosting the Out-of-home Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End Use Vertical, such as BFSI, is boosting the Out-of-home Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMA’s Analyst on the Global Out-of-home Advertising market identified that the demand is rising in many different parts of the world as "Increased Usage of Public Transport ". Furthermore, some recent industry insights like "In June 2021 JCDecaux had announced the launch of programmatic offering in France. VIOOH, a global digital out of home marketplace, will progressively make JCDecaux's digital inventory in cities and airports available for programmatic buying. VIOOH's technology brings advertising buyers and sellers together in a premium marketplace, allowing JCDecaux France's digital out of home (DOOH) inventory to be easily accessed. The outdoor advertising industry is becoming more connected to the programmatic digital ecosystem as a result of this project." which is constantly making the industry very dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Out-of-home Advertising market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2020 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Out-of-home Advertising market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Out-of-home Advertising market size is calculated using market estimation process, the Out-of-home Advertising market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Out-of-home Advertising market size has been validated using both top-down and bottom-up approaches.

Craig Francis

PR & Marketing Manager