What is Softball Shoes Market?
Softball shoes are footwear used for wearing in softball matches. It has been categorized into two types i.e. turf shoes and cleat shoes. Turf shoes are built with a rubber base with a tread pattern for better grip on artificial turf and look more like a sneaker category shoes. The rising popularity of college softball leagues, increasing adoption for softball cleats owing to the rising number of softball participants, and increasing demand for pitching toe cleats are some of the major factors aiding into the growth for softball shoe market.
The market study is being classified by Type (Turf Shoes and Spikes Shoes {Molded Cleats, Metal Cleats}), by Application (Pitching and Non-Pitching) and major geographies with country level break-up.
Mizuno USA Inc. (United States), adidas Group (Germany), 3N2 LLC (United States), Nike, Inc. (United States), New Balance (United States), Boombah, Inc. (United States), Under Armour, Inc. (United States) and Ringor (United States) are some of the key players profiled in the study.
The vendors in this market are focusing on expanding their product portfolio and customer base by cutting down the middlemen for the distribution of their product and interacting directly with their customers. For instance, Nike Inc. is now implementing change to its distribution strategy by reducing the volume of retailers selling Nike products and funnelling it to their own website and network of stores across the world. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Softball Shoes market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Softball Shoes market by Type, Application and Region.
On the basis of geography, the market of Softball Shoes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The rising popularity of college softball leagues
- Increasing adoption for softball cleats owing to the rising number of softball participants
- Increasing demand for pitching toe cleats
Market Trend
- Rising demand for lightweight moulded cleats
Restraints
- The high cost of the product
- Players ditching softball for baseball
Opportunities
- Opportunity to diversify into emerging economic countries
Challenges
- A decline in slow-pitch softball participation sports
In May 2018, New Balance was announced as an official supplier of sports accessories and products for National Pro Fastpitch (NPF) by the league office of NPF.
Analyst Comment
The market for softball shoes is growing at a good pace as the popularity of softball games for different categories is rising across different regions. It is one for the most popular sports across the United States and also the market for softball shoes is majorly captured by the same country as well. Moreover, rising interest for softball sports in female category is also gaining traction across Asia Pacific countries as well.
Key Target Audience
Official Retail Stores, Distributors, Sports Organizations and Others