Whole of Life Assurance Comprehensive Study by Type (Non-Participating Whole Life Insurance, Participating Whole Life Insurance, Level Premium Whole Life Insurance, Limited Payment Whole Life Insurance, Single Premium, Indeterminate Premium), Application (Individual, Group), Sales Channel (Agents, Brokers, Bancassurance, Digital & Direct Channels) Players and Region - Global Market Outlook to 2027

Whole of Life Assurance Market by XX Submarkets | Forecast Years 2022-2027  

  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Whole of Life Assurance
A Whole of Life Assurance policy, also known as permanent life insurance, provides life insurance coverage until the life assured dies. The policy remains in effect as long as the life assured pays the premiums. The sum assured or coverage is determined at the time of policy purchase and is paid to the nominee when the life assured dies. A whole life insurance policy is a one-of-a-kind type of life insurance policy. The primary goal of whole life insurance is to help the life assured live a worry-free life while leaving a legacy for their heirs. Whole life insurance policies come in a variety of forms. The policyholder can choose between a traditional whole life policy and a unit linked plan. Traditional Whole Life plans are divided into two types participating and non-participating.

AttributesDetails
Study Period2017-2027
Base Year2021
UnitValue (USD Million)


The market for Whole Life Insurance is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as product innovation and using various marketing strategies to gain a higher market share Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Whole of Life Assurance market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Allianz (Germany), AXA (France), American Intl. Group (United States), Aviva (India), Zurich Financial Services (Switzerland), Nationwide (United States), New York Life (United States), Ohio National Financial Services, Inc. (United States), MetLife (United States), The Guardian Life Insurance Company of America (United States), MassMutual (United States), Mutual of Omaha (United States), Penn Mutual (United States), State Farm Life Insurance (United States) and Northwestern Mutual (United States) are some of the key players that are part of study coverage.

Segmentation Overview
AMA Research has segmented the market of Global Whole of Life Assurance market by Type (Non-Participating Whole Life Insurance, Participating Whole Life Insurance, Level Premium Whole Life Insurance, Limited Payment Whole Life Insurance, Single Premium and Indeterminate Premium), Application (Individual and Group) and Region.



On the basis of geography, the market of Whole of Life Assurance has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Agents will boost the Whole of Life Assurance market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Whole of Life Assurance Market Dynamics:
AttributesDetails
Growth Drivers
  • Increasing Disposable Income Of People
  • Rising Adoption Of Whole Life Insurance To Secure Financial Losses
Influencing Trends
  • Integration Of Advance Technology Such As Artificial Intelligence And Automation Technologies For Faster Claims Processing
Restraints
  • Lack Of Awareness About Whole Life Insurance And Complex Insurance Products
  • Regulatory Guidelines And Standards With Whole Life Insurance
Road Blocks / Challenges
  • Stiff Competition In The Whole Life Insurance Market
  • High-Cost Insurance Premium Rates Involved In Whole Life Insurance Market
Gaps & Opportunities
  • Increasing Consumption Of Whole Life Insurance Among The Working Class People
  • Surging Demand For Whole Life Insurance From The Developing Countries


On 4 January 2022, Ohio National is pleased to introduce its latest line of whole life insurance products. The new Prestige Series is focused on delivering lower-cost, permanent protection to individuals and businesses.


Key Target Audience
New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Non-Participating Whole Life Insurance
  • Participating Whole Life Insurance
  • Level Premium Whole Life Insurance
  • Limited Payment Whole Life Insurance
  • Single Premium
  • Indeterminate Premium
By Application
  • Individual
  • Group
By Sales Channel
  • Agents
  • Brokers
  • Bancassurance
  • Digital & Direct Channels

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing Disposable Income Of People
      • 3.2.2. Rising Adoption Of Whole Life Insurance To Secure Financial Losses
    • 3.3. Market Challenges
      • 3.3.1. Stiff Competition In The Whole Life Insurance Market
      • 3.3.2. High-Cost Insurance Premium Rates Involved In Whole Life Insurance Market
    • 3.4. Market Trends
      • 3.4.1. Integration Of Advance Technology Such As Artificial Intelligence And Automation Technologies For Faster Claims Processing
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Whole of Life Assurance, by Type, Application, Sales Channel and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Whole of Life Assurance (Value)
      • 5.2.1. Global Whole of Life Assurance by: Type (Value)
        • 5.2.1.1. Non-Participating Whole Life Insurance
        • 5.2.1.2. Participating Whole Life Insurance
        • 5.2.1.3. Level Premium Whole Life Insurance
        • 5.2.1.4. Limited Payment Whole Life Insurance
        • 5.2.1.5. Single Premium
        • 5.2.1.6. Indeterminate Premium
      • 5.2.2. Global Whole of Life Assurance by: Application (Value)
        • 5.2.2.1. Individual
        • 5.2.2.2. Group
      • 5.2.3. Global Whole of Life Assurance by: Sales Channel (Value)
        • 5.2.3.1. Agents
        • 5.2.3.2. Brokers
        • 5.2.3.3. Bancassurance
        • 5.2.3.4. Digital & Direct Channels
      • 5.2.4. Global Whole of Life Assurance Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Whole of Life Assurance (Price)
      • 5.3.1. Global Whole of Life Assurance by: Type (Price)
  • 6. Whole of Life Assurance: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Allianz (Germany)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. AXA (France)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. American Intl. Group (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Aviva (India)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Zurich Financial Services (Switzerland)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Nationwide (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. New York Life (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Ohio National Financial Services, Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. MetLife (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. The Guardian Life Insurance Company of America (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. MassMutual (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Mutual of Omaha (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. Penn Mutual (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. State Farm Life Insurance (United States)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
      • 6.4.15. Northwestern Mutual (United States)
        • 6.4.15.1. Business Overview
        • 6.4.15.2. Products/Services Offerings
        • 6.4.15.3. Financial Analysis
        • 6.4.15.4. SWOT Analysis
  • 7. Global Whole of Life Assurance Sale, by Type, Application, Sales Channel and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Whole of Life Assurance (Value)
      • 7.2.1. Global Whole of Life Assurance by: Type (Value)
        • 7.2.1.1. Non-Participating Whole Life Insurance
        • 7.2.1.2. Participating Whole Life Insurance
        • 7.2.1.3. Level Premium Whole Life Insurance
        • 7.2.1.4. Limited Payment Whole Life Insurance
        • 7.2.1.5. Single Premium
        • 7.2.1.6. Indeterminate Premium
      • 7.2.2. Global Whole of Life Assurance by: Application (Value)
        • 7.2.2.1. Individual
        • 7.2.2.2. Group
      • 7.2.3. Global Whole of Life Assurance by: Sales Channel (Value)
        • 7.2.3.1. Agents
        • 7.2.3.2. Brokers
        • 7.2.3.3. Bancassurance
        • 7.2.3.4. Digital & Direct Channels
      • 7.2.4. Global Whole of Life Assurance Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Whole of Life Assurance (Price)
      • 7.3.1. Global Whole of Life Assurance by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Whole of Life Assurance: by Type(USD Million)
  • Table 2. Whole of Life Assurance Non-Participating Whole Life Insurance , by Region USD Million (2016-2021)
  • Table 3. Whole of Life Assurance Participating Whole Life Insurance , by Region USD Million (2016-2021)
  • Table 4. Whole of Life Assurance Level Premium Whole Life Insurance , by Region USD Million (2016-2021)
  • Table 5. Whole of Life Assurance Limited Payment Whole Life Insurance , by Region USD Million (2016-2021)
  • Table 6. Whole of Life Assurance Single Premium , by Region USD Million (2016-2021)
  • Table 7. Whole of Life Assurance Indeterminate Premium , by Region USD Million (2016-2021)
  • Table 8. Whole of Life Assurance: by Application(USD Million)
  • Table 9. Whole of Life Assurance Individual , by Region USD Million (2016-2021)
  • Table 10. Whole of Life Assurance Group , by Region USD Million (2016-2021)
  • Table 11. Whole of Life Assurance: by Sales Channel(USD Million)
  • Table 12. Whole of Life Assurance Agents , by Region USD Million (2016-2021)
  • Table 13. Whole of Life Assurance Brokers , by Region USD Million (2016-2021)
  • Table 14. Whole of Life Assurance Bancassurance , by Region USD Million (2016-2021)
  • Table 15. Whole of Life Assurance Digital & Direct Channels , by Region USD Million (2016-2021)
  • Table 16. South America Whole of Life Assurance, by Country USD Million (2016-2021)
  • Table 17. South America Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 18. South America Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 19. South America Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 20. Brazil Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 21. Brazil Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 22. Brazil Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 23. Argentina Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 24. Argentina Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 25. Argentina Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 26. Rest of South America Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 27. Rest of South America Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 28. Rest of South America Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 29. Asia Pacific Whole of Life Assurance, by Country USD Million (2016-2021)
  • Table 30. Asia Pacific Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 31. Asia Pacific Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 32. Asia Pacific Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 33. China Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 34. China Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 35. China Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 36. Japan Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 37. Japan Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 38. Japan Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 39. India Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 40. India Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 41. India Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 42. South Korea Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 43. South Korea Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 44. South Korea Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 45. Taiwan Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 46. Taiwan Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 47. Taiwan Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 48. Australia Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 49. Australia Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 50. Australia Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 51. Rest of Asia-Pacific Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 52. Rest of Asia-Pacific Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 53. Rest of Asia-Pacific Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 54. Europe Whole of Life Assurance, by Country USD Million (2016-2021)
  • Table 55. Europe Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 56. Europe Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 57. Europe Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 58. Germany Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 59. Germany Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 60. Germany Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 61. France Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 62. France Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 63. France Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 64. Italy Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 65. Italy Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 66. Italy Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 67. United Kingdom Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 68. United Kingdom Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 69. United Kingdom Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 70. Netherlands Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 71. Netherlands Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 72. Netherlands Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 73. Rest of Europe Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 74. Rest of Europe Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 75. Rest of Europe Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 76. MEA Whole of Life Assurance, by Country USD Million (2016-2021)
  • Table 77. MEA Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 78. MEA Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 79. MEA Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 80. Middle East Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 81. Middle East Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 82. Middle East Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 83. Africa Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 84. Africa Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 85. Africa Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 86. North America Whole of Life Assurance, by Country USD Million (2016-2021)
  • Table 87. North America Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 88. North America Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 89. North America Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 90. United States Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 91. United States Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 92. United States Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 93. Canada Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 94. Canada Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 95. Canada Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 96. Mexico Whole of Life Assurance, by Type USD Million (2016-2021)
  • Table 97. Mexico Whole of Life Assurance, by Application USD Million (2016-2021)
  • Table 98. Mexico Whole of Life Assurance, by Sales Channel USD Million (2016-2021)
  • Table 99. Whole of Life Assurance: by Type(USD/Units)
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Company Basic Information, Sales Area and Its Competitors
  • Table 112. Company Basic Information, Sales Area and Its Competitors
  • Table 113. Company Basic Information, Sales Area and Its Competitors
  • Table 114. Company Basic Information, Sales Area and Its Competitors
  • Table 115. Whole of Life Assurance: by Type(USD Million)
  • Table 116. Whole of Life Assurance Non-Participating Whole Life Insurance , by Region USD Million (2022-2027)
  • Table 117. Whole of Life Assurance Participating Whole Life Insurance , by Region USD Million (2022-2027)
  • Table 118. Whole of Life Assurance Level Premium Whole Life Insurance , by Region USD Million (2022-2027)
  • Table 119. Whole of Life Assurance Limited Payment Whole Life Insurance , by Region USD Million (2022-2027)
  • Table 120. Whole of Life Assurance Single Premium , by Region USD Million (2022-2027)
  • Table 121. Whole of Life Assurance Indeterminate Premium , by Region USD Million (2022-2027)
  • Table 122. Whole of Life Assurance: by Application(USD Million)
  • Table 123. Whole of Life Assurance Individual , by Region USD Million (2022-2027)
  • Table 124. Whole of Life Assurance Group , by Region USD Million (2022-2027)
  • Table 125. Whole of Life Assurance: by Sales Channel(USD Million)
  • Table 126. Whole of Life Assurance Agents , by Region USD Million (2022-2027)
  • Table 127. Whole of Life Assurance Brokers , by Region USD Million (2022-2027)
  • Table 128. Whole of Life Assurance Bancassurance , by Region USD Million (2022-2027)
  • Table 129. Whole of Life Assurance Digital & Direct Channels , by Region USD Million (2022-2027)
  • Table 130. South America Whole of Life Assurance, by Country USD Million (2022-2027)
  • Table 131. South America Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 132. South America Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 133. South America Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 134. Brazil Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 135. Brazil Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 136. Brazil Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 137. Argentina Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 138. Argentina Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 139. Argentina Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 140. Rest of South America Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 141. Rest of South America Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 142. Rest of South America Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 143. Asia Pacific Whole of Life Assurance, by Country USD Million (2022-2027)
  • Table 144. Asia Pacific Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 145. Asia Pacific Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 146. Asia Pacific Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 147. China Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 148. China Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 149. China Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 150. Japan Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 151. Japan Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 152. Japan Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 153. India Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 154. India Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 155. India Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 156. South Korea Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 157. South Korea Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 158. South Korea Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 159. Taiwan Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 160. Taiwan Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 161. Taiwan Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 162. Australia Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 163. Australia Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 164. Australia Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 165. Rest of Asia-Pacific Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 166. Rest of Asia-Pacific Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 167. Rest of Asia-Pacific Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 168. Europe Whole of Life Assurance, by Country USD Million (2022-2027)
  • Table 169. Europe Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 170. Europe Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 171. Europe Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 172. Germany Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 173. Germany Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 174. Germany Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 175. France Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 176. France Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 177. France Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 178. Italy Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 179. Italy Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 180. Italy Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 181. United Kingdom Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 182. United Kingdom Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 183. United Kingdom Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 184. Netherlands Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 185. Netherlands Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 186. Netherlands Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 187. Rest of Europe Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 188. Rest of Europe Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 189. Rest of Europe Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 190. MEA Whole of Life Assurance, by Country USD Million (2022-2027)
  • Table 191. MEA Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 192. MEA Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 193. MEA Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 194. Middle East Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 195. Middle East Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 196. Middle East Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 197. Africa Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 198. Africa Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 199. Africa Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 200. North America Whole of Life Assurance, by Country USD Million (2022-2027)
  • Table 201. North America Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 202. North America Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 203. North America Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 204. United States Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 205. United States Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 206. United States Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 207. Canada Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 208. Canada Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 209. Canada Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 210. Mexico Whole of Life Assurance, by Type USD Million (2022-2027)
  • Table 211. Mexico Whole of Life Assurance, by Application USD Million (2022-2027)
  • Table 212. Mexico Whole of Life Assurance, by Sales Channel USD Million (2022-2027)
  • Table 213. Whole of Life Assurance: by Type(USD/Units)
  • Table 214. Research Programs/Design for This Report
  • Table 215. Key Data Information from Secondary Sources
  • Table 216. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Whole of Life Assurance: by Type USD Million (2016-2021)
  • Figure 5. Global Whole of Life Assurance: by Application USD Million (2016-2021)
  • Figure 6. Global Whole of Life Assurance: by Sales Channel USD Million (2016-2021)
  • Figure 7. South America Whole of Life Assurance Share (%), by Country
  • Figure 8. Asia Pacific Whole of Life Assurance Share (%), by Country
  • Figure 9. Europe Whole of Life Assurance Share (%), by Country
  • Figure 10. MEA Whole of Life Assurance Share (%), by Country
  • Figure 11. North America Whole of Life Assurance Share (%), by Country
  • Figure 12. Global Whole of Life Assurance: by Type USD/Units (2016-2021)
  • Figure 13. Global Whole of Life Assurance share by Players 2021 (%)
  • Figure 14. Global Whole of Life Assurance share by Players (Top 3) 2021(%)
  • Figure 15. Global Whole of Life Assurance share by Players (Top 5) 2021(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Allianz (Germany) Revenue, Net Income and Gross profit
  • Figure 18. Allianz (Germany) Revenue: by Geography 2021
  • Figure 19. AXA (France) Revenue, Net Income and Gross profit
  • Figure 20. AXA (France) Revenue: by Geography 2021
  • Figure 21. American Intl. Group (United States) Revenue, Net Income and Gross profit
  • Figure 22. American Intl. Group (United States) Revenue: by Geography 2021
  • Figure 23. Aviva (India) Revenue, Net Income and Gross profit
  • Figure 24. Aviva (India) Revenue: by Geography 2021
  • Figure 25. Zurich Financial Services (Switzerland) Revenue, Net Income and Gross profit
  • Figure 26. Zurich Financial Services (Switzerland) Revenue: by Geography 2021
  • Figure 27. Nationwide (United States) Revenue, Net Income and Gross profit
  • Figure 28. Nationwide (United States) Revenue: by Geography 2021
  • Figure 29. New York Life (United States) Revenue, Net Income and Gross profit
  • Figure 30. New York Life (United States) Revenue: by Geography 2021
  • Figure 31. Ohio National Financial Services, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 32. Ohio National Financial Services, Inc. (United States) Revenue: by Geography 2021
  • Figure 33. MetLife (United States) Revenue, Net Income and Gross profit
  • Figure 34. MetLife (United States) Revenue: by Geography 2021
  • Figure 35. The Guardian Life Insurance Company of America (United States) Revenue, Net Income and Gross profit
  • Figure 36. The Guardian Life Insurance Company of America (United States) Revenue: by Geography 2021
  • Figure 37. MassMutual (United States) Revenue, Net Income and Gross profit
  • Figure 38. MassMutual (United States) Revenue: by Geography 2021
  • Figure 39. Mutual of Omaha (United States) Revenue, Net Income and Gross profit
  • Figure 40. Mutual of Omaha (United States) Revenue: by Geography 2021
  • Figure 41. Penn Mutual (United States) Revenue, Net Income and Gross profit
  • Figure 42. Penn Mutual (United States) Revenue: by Geography 2021
  • Figure 43. State Farm Life Insurance (United States) Revenue, Net Income and Gross profit
  • Figure 44. State Farm Life Insurance (United States) Revenue: by Geography 2021
  • Figure 45. Northwestern Mutual (United States) Revenue, Net Income and Gross profit
  • Figure 46. Northwestern Mutual (United States) Revenue: by Geography 2021
  • Figure 47. Global Whole of Life Assurance: by Type USD Million (2022-2027)
  • Figure 48. Global Whole of Life Assurance: by Application USD Million (2022-2027)
  • Figure 49. Global Whole of Life Assurance: by Sales Channel USD Million (2022-2027)
  • Figure 50. South America Whole of Life Assurance Share (%), by Country
  • Figure 51. Asia Pacific Whole of Life Assurance Share (%), by Country
  • Figure 52. Europe Whole of Life Assurance Share (%), by Country
  • Figure 53. MEA Whole of Life Assurance Share (%), by Country
  • Figure 54. North America Whole of Life Assurance Share (%), by Country
  • Figure 55. Global Whole of Life Assurance: by Type USD/Units (2022-2027)
List of companies from research coverage that are profiled in the study
  • Allianz (Germany)
  • AXA (France)
  • American Intl. Group (United States)
  • Aviva (India)
  • Zurich Financial Services (Switzerland)
  • Nationwide (United States)
  • New York Life (United States)
  • Ohio National Financial Services, Inc. (United States)
  • MetLife (United States)
  • The Guardian Life Insurance Company of America (United States)
  • MassMutual (United States)
  • Mutual of Omaha (United States)
  • Penn Mutual (United States)
  • State Farm Life Insurance (United States)
  • Northwestern Mutual (United States)
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Aug 2022 222 Pages 55 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Allianz (Germany), AXA (France), American Intl. Group (United States), Aviva (India), Zurich Financial Services (Switzerland), Nationwide (United States), New York Life (United States), Ohio National Financial Services, Inc. (United States), MetLife (United States), The Guardian Life Insurance Company of America (United States), MassMutual (United States), Mutual of Omaha (United States), Penn Mutual (United States), State Farm Life Insurance (United States) and Northwestern Mutual (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Integration Of Advance Technology Such As Artificial Intelligence And Automation Technologies For Faster Claims Processing" is seen as one of major influencing trends for Whole of Life Assurance Market during projected period 2021-2027.
The Whole of Life Assurance market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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