What is Room Fresheners Market?
Room freshener is designed to remove unpleasant odor from the room. It delivers fragrance which act as a counter reactants to the bad air. It can be done through various types of products such as aerosols, candles, potpourri and gels. Room freshener contains various ingredients such as aerosol propellants, fragrances, and solvents like 2-butoxyethanol, mineral oil and glycol ether. The room fresheners are used in buildings and various facilities such as schools, hospitals, stores, hotels, restrooms and more. These wide ranges of applications are increasing the market growth.
The market study is being classified, by Application (Household and Corporate) and major geographies with country level break-up.
Procter & Gamble Co. (United States), Reckitt Benckiser Inc. (United Kingdom), Henkel KGaA (Germany), Church & Dwight Co. Inc. (United States), SC Johnson & Son Inc. (United States), Kobayashi Pharmaceutical Co. Ltd. (Japan), Godrej Household Products Ltd. (India), Farcent Enterprise Co. Ltd. (Taiwan), Newell Brands (United States) and Air Delights Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Dabur India Ltd. (India), Hamilton Beach Brands Holding Company (United States), Rexair LLC (United States), Beaumont Products, Inc. (United States) and Scott's Liquid Gold (United States).
The market of Room fragrance market is Concentrated as it consists of major players. They are looking for new product launch or expansion to gain competitive advantage in upcoming years. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Room Fresheners market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Room Fresheners market by Type, Application and Region.
On the basis of geography, the market of Room Fresheners has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Concerns over the Indoor Air Quality is Fueling the Market
- Willingness of Consumers to use Premium Air Fresheners
Market Trend
- Change in Spending Habits of Consumers
- Increasing Usage of Room Fresheners in Hospitals due to Bad Odor of Bacterial Infections and Chemicals
Restraints
- Strict Lock Down Imposed By Government Over Corona Virus Pandemic Has Hampered Sales Of Non-Essential Goods Which Is Having Negative Impact On Market.
Opportunities
- Increasing Disposable Income is Fueling the Market
- Increasing Usage of Room Fresheners in Corporate
Challenges
- Increasing Costs of Production May Hamper the Market
Market Leaders and some development strategies
On 9th January 2020, Proctor and gamble has acquired Billie which offers high quality shaving supplies and body products at fair price. and On 5th February 2019, Proctor and Gamble has acquired L. which is a personal care product made with organic material.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organizations and Others