What is 360 Degree Camera Market?
360 Degree camera also termed as omnidirectional camera, is widely used by professional photographers, vloggers and individuals. Unlike traditional cameras, a 360-degree has a field of view camera in the horizontal plane, it will cover essentially the entire sphere of view. High technological advancement. Since past few decades’ cameras have evolved to become multipurpose devices with innovative technologies. Cameras are now capable of capture longer ranges with top-notch quality, Low light Images, Motion Capture and 360 degree among its features. With growing influence of self-recording or vlogging on the millennial generation and the technical progress in the automation sector has facilitated huge demand for 360-degree cameras for its wide array of applications.
Highlights from 360 Degree Camera Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Samsung Electronics (South Korea), Panasonic Corporation (Japan), Ricoh (Japan), Sony Corporation (Japan), Xiaomi (China), GoPro (United States), Kodak (United States), Insta360 (China), 360fly (United States) and Nikon (Japan) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States & Japanese Vendors will contribute to the maximum growth of Global 360 Degree Camera market throughout the forecasted period.
Samsung Electronics (South Korea), Panasonic Corporation (Japan), Ricoh (Japan), Sony Corporation (Japan), Xiaomi (China), GoPro (United States), Kodak (United States), Insta360 (China), 360fly (United States) and Nikon (Japan) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Nokia (Finland), Vuze Camera (Israel), Garmin Ltd. (Switzerland), Rylo (United States) and Oncam (United Kingdom). 360 Degree Camera Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Aerial scenery, Traffic monitoring, Grid layout and Others |
Type | Industrial Camera and Commercial Camera |
Distribution Channel | Offline (Hypermarkets, Supermarkets, Multi-Brand Stores, Specialty Retail Stores, Independent Retailers, Exclusive/Franchise Stores),Online (E-commerce Websites, 3rd Party Online Sales) |
Connectivity Technology | Wired (USB, HDMI),Wireless |
On the basis of geography, the market of 360 Degree Camera has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Fad of Selfies and Vlogging
Market Growth Drivers:
Growing Tourism across the Globe, Flexible Price Range from Affordable to Premium, Growing Tourism across the Globe and Flexible Price Range from Affordable to Premium
Challenges:
Long Rendering Time, Mobile Devices Offering Similar Experience and Rise in Price Level Due to Taxes and Tariffs
Restraints:
Bugs and Technical Issues in Interface and Stability and Cost Concerns
Opportunities:
Demand for Cost Efficient Quality Cameras and Surge in 360 Degree Cameras use in The Automotive Sector
Key Target Audience
360 Degree Camera Manufactures, New Entrants and Investors, 360 Degree Camera Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
Market Leaders & Development Strategies
On 3rd April, 2018 - Insta360 Signed Partnership Agreement with Leading Stitching Software Solution Provider Mistika VR, The Partnership is Aimed to Deliver its Users with Professional Insta360 Pro Camera with Added Flexibility and Stability in Post-Production Workflow. and On 11th December, 2020 – VSCO (Leading Photo & Video Editing Software Company) Acquired Rylo, US-Based Camera Technology Giant, Motive Behind the Acquisition was to Add Rylo’s 360 Degree Camera Capabilities to VSCO’s Portfolio.
On 2nd October, 2019 - GoPro Launched its New “Hero8 Black”, Max 360 Action Cameras. Specially Designed for Professional Users Like Vloggers, Pro Filmmakers and Content Creators. Capable to Capture Shots In 12MP With Improved HDR, Plus Many other Features., On 21st August, 2020 - Oncam Introduced “C-Series”, A Compact and Powerful 360-Degree Camera Line. This Series Includes C-12 Indoor and C-12 Outdoor Plus Cameras Both Have A 12MP Sensor and Are Driven by Qualcomm Technologies, Designed to Support Video Monitoring and Security Deployments That Are Mission-Critical. and On 9th January, 2021 - Xiaomi launched its Latest Home Security Camera, “Mi Smart Clock” and “Mi 360 Home Security Camera 2K Pro”. Which was Initially Released in China, now Available for sale Globally. 360-degree pan-tilt-zoom capabilities and can record a video in 1,296p resolution.