Customer Intelligence Platform Market Scope
Customer Intelligence Platform is software that gathers and analyzes customer information, their details and activities. This helps the business to develop strong customer relationship and improve their decision-making process. It helps organization to fully understand the behavior of customers, what affects their purchase which enables the business to serve the customer better.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | AllSight (Informatica) (United States), Accenture (Ireland), Verint Systems (United States), Janrain (United States), DataSift (United Kingdom), IBM (United States), Oracle (United States), SAS (United States), Selligent (Belgium), Vision Critical (Canada) and TrustSphere (Singapore) |
CAGR | % |
The rising number of players expected to enter the global market is predicted to enhance the competition level as well as encourage the growth of the overall market in the near future. Players are anticipated to focus on the development of new software, which is likely to encourage the growth of the global market throughout the forecast period.
AllSight (Informatica) (United States), Accenture (Ireland), Verint Systems (United States), Janrain (United States), DataSift (United Kingdom), IBM (United States), Oracle (United States), SAS (United States), Selligent (Belgium), Vision Critical (Canada) and TrustSphere (Singapore) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Customer Intelligence Platform market by Type , by Application (Marketing Analysis, Customer Optimization, Real-Time Customer Experience and Others) and Region with country level break-up.
On the basis of geography, the market of Customer Intelligence Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In November 2023, Accenture acquires Fiftyfive5 to boost its customer intelligence capability in Australia and New Zealand. This acquisition strengthens Accenture's expertise in customer data analytics and personalization, enabling it to provide more comprehensive CI solutions to its clients in the region.
In November 2023 ProfitWheel launches integrated consumer intelligence platform, Engine Consumr.ai. This platform enables advertisers and their agencies to better understand their consumers by layering first-party data with behavioral passions and insights from digital platforms.
Influencing Trend:
Penetration of Advanced Technology
Market Growth Drivers:
Increase in Demand for Cloud-Based Security Solutions and High Cost and Risks in Managing On-Premises Security Solutions
Challenges:
Lack of Tools to Integrate Online and Offline Customer Data in Real Time
Restraints:
Data Privacy Laws and Protection of Customer Data
Opportunities:
Increasing investment and funding
Key Target Audience
Customer Intelligence Platform Providers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors and Other