What is Nightwear?
Nightwear consists of individuals of different age groups and sizes. The improved spending capabilities of individuals, changing lifestyles, and the rising number of working professionals has increased the spending capability of individuals. This is occurring especially in the developing countries and leading to further expansion of the overall market for nightwear. Many vendors are offering innovative nightwear and products, which focuses on fabric innovation and provides cool, washable silk, and Pima cotton collections. Increasing brand preference among the population has led to significant growth in the market in the forecast period.
The market study is broken down by Type (Pajama, Nightdress, Nightcap, Adult onesie, Babydoll, Blanket sleeper, Negligee, Nightgown, Nightshirt and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA Research estimates that Vendors from United States will contribute to the maximum growth of Global Nightwear market throughout the predicted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Calvin Klein (United States), David Jones (Australia), H&M (Sweden), Ralph Lauren (United States), Zalora (Singapore), Oysho (Spain), Morgan Lane (New York), Aimer (United States), Eberjey (United States) and Mimi Holiday (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Le Perla (Italy), Bradelis (New York), Journelle (United States), Uniqlo (Japan), MUJI (Japan), Sleepy Johnes (United States) and Gelato Pique (New York).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Nightwear market by Type, Application and Region.
On the basis of geography, the market of Nightwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online {E-Commerce, Company Websites} will boost the Nightwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Size, the sub-segment i.e. Small will boost the Nightwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton will boost the Nightwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Man will boost the Nightwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 8th December 2019, Tumult has lanched Softest Fabrics & Striking Designs in Kids & Women’s Nightwear
Market Trend
- Growing Inclination towards Fashion Industry
Market Drivers
- Upsurging Demand due to the Advent of E-commerce and Online Shopping
- The rise in Fashion Consciousness among The Youth
Opportunities
- Fueling Demand For Fancy and Trendy Sleepwear
- Increase in Disposable Income in Low and Middle-Income Countries
Restraints
- Fluctuating Raw Material Prices
Challenges
- Continuous Changing Consumer Preference
- Increase in Availability of Counterfeit Products and Presence of Local Players
Key Target Audience
Nightwear Manufacturers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors and End Users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.