Global Screen Magnifier Market Overview:
Screen Magnifier is a tool, which is used to magnify the text content size or graphic content size, which is available but hard to read, and should be adjusted according to the convenience of the user. When the software tool for magnifying is installed on the computer, it will show a magnifying glass-like structure hovering on your screen with a cursor enlarging everything around the cursor for easy reading. Some of the players profiled in the study are Microsoft Inc. (United States), Freedom Scientific (Switzerland), Innovation Management Group Inc. (United States), Claro Software Ltd. (United Kingdom), Dolphin Computer Access Ltd. (United States), BAUM Retec AG (Germany), Artis Software (United States), Softonic International S.A. (Spain) and Informer Technologies Inc. (United States).
On the basis of geography, the market of Screen Magnifier has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Type, the sub-segment i.e. On-Premise will boost the Screen Magnifier market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. DOS-Based Systems will boost the Screen Magnifier market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Relief from Discomfort and Visual Stress caused by Focusing on a Small Display for Elongated Time Period
- Need of Visually Weak Users to Identify the Texts
Influencing Trend
- Usage of High-resolution Cameras to Magnify the Display Features and Display it on the Device Screen with High Definition Configuration
Restraints
- Hassle to Handle Cursor and Magnifier Simultaneously Depending upon Screen Resolutions
- Technology Substitutes can affect the Market
Opportunities
- Increasing Technological Developments such as Higher Degree of Zoom Depth and Increasing Quality of Display by Adding Layers to Magnifying Tool
Challenges
- Decreasing Speed of Reading and Scrolling Due to Fractional Enlargement.
- Limited Degree of Magnification (In Physical Magnifiers)
Key Market Developments:
In 2018, LVI low vision international had introduced portable magnifiers with digital interfaces and cameras attached to the equipment. They come with high definition monitors and protective cases in order to carry and use them safely. They are also equipped with a good battery, which can last three hours and is rechargeable.
The global screen magnifier market is a fragmented market where global players strive to make a simple but effective user interface. Although defining the display is the focus, many key players like Freedom Inc. provide additional features like smoothening letters, Cross reading, color inversion. Market players need to invest in R&D in order to innovate and grab big market share for screen magnifiers from the substitutes by making them readily available for users.
Target Audience:
Screen Magnifier Manufacturer, Screen magnifier Software Developers, Visual Impairment Helping Organisations, End-Use Industries and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Screen Magnifier market on the basis of product [Hardware and Software] , application [Personal and Business (Large and Small)], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Screen Magnifier market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Screen Magnifier industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Manufacturers which are also part of the research are LVI Low Vision International Inc. (Sweden).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Screen Magnifier market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.