About Event Management Tools
Event Management Tools is a platform that helps in managing all kinds of activities that are related to official works. It includes event management software that simply puts a set of business solutions that covers the various aspects of organizing of event in a proper fashioned manner, from planning to post-event stages. Moreover, some solutions are end-to-end systems that provide tools namely registration, ticketing, floor planning, schedulers, analytics and many more. These tools are majorly used in industry so that the end-users can get a greater success rate in terms of organizing their own events. For instance, a software named Event Management Cloud allows businesses to handle their entire event management processes via cloud technology. Furthermore, it also allows the teams to effectively collaborate on conceptualizing and realizing their events and workflows. Hence all the aforementioned reasons drive the market demands in present as well as in forecasted years.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 14.1% |
The global market of the event management software market is highly competitive and consists of several major players. The major players with prominent shares in the market are constantly focusing on expanding their customer base across other countries. These companies are leveraging strategic collaborative initiatives to increase their market share and profitability. For instance, In June 2019, Cvent announced it acquired DoubleDutch, one of the leaders in the mobile event app industry based in San Francisco. Analyst at AMA Research estimates that North America Players will contribute the maximum growth to Global Event Management Tools market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
ACTIVE Network (United States), Aventri (United States), EventBank (United States), Arlo (New Zealand), Attendify (United States), Bizzabo (United States), Cvent (United States), Certain (United States), EventBooking (United States), Eventbrite (United States), Eventzilla (United States), Gather Technologies (United States), Hubb (United States), Hubilo (India), Meeting Evolution (United States), Regpack (United States), SignUpGenius (United States) and Social Tables (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Ungerboeck Software (United States), Whova (United States) and XING Events (Germany).
Segmentation Overview
AMA Research has segmented the market of Global Event Management Tools market by Type (Venue Management Tool, Event Registration Tool, Ticketing Tool, Event Planning Tool, Event Marketing Tool, Analytics Tool and Others), Application (Corporate Events (Conference, Networking Events, Product Launch, Annual Dinners, and Others) and Private Events (Wedding Parties, Dinners, Birthday Parties, and Others)) and Region.
On the basis of geography, the market of Event Management Tools has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Component Type, the sub-segment i.e. Software will boost the Event Management Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Type, the sub-segment i.e. Cloud-Based will boost the Event Management Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Users, the sub-segment i.e. Event Organizers and Planners will boost the Event Management Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size, the sub-segment i.e. Small and Medium-Sized Enterprises will boost the Event Management Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technology Advancement and Innovations in Event Management Software and Usage of IoT as a Facilitator in Event Management
Market Growth Drivers:
An increasing number of corporate events globally are fueling the market demand across the globe. Rising concern for a well-played or organized event in an organization has made the usages of these tools as a necessary practice. It ensures that this software helps in increases attendance by 20%, productivity by 27%, and profit margin by 20-30% on average. Thus enhancing the demand from the consumer end.
Challenges:
Lack of Awareness of Event Management Software and High Cost Associated with these Softwares
Restraints:
Complex Integrating Event Management Software with Business Systems and Growing Number of Cyber Attacks is also Providing the Data Threats and Security Concerns
Opportunities:
The Growing Advancements in Augmented and Virtual Reality and Adoption of AI and Machine Learning in Event Management
Market Leaders and their expansionary development strategies
On October 26, 2023, Eventbrite partnered with Cvent on virtual event solutions. This collaboration aims to streamline hybrid as well as virtual event experiences for organizers.
In October 2023, Hopin and Acordis announced a partnership to offer Hopin's virtual event platform to Acordis' clients, expanding Hopin's reach in the corporate event management market.
Key Target Audience
Event Management Tools Vendors, Event Management Service Providers, Managed Service Providers, Application Developers, Advisory And Consulting Firms, Government Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.