About Maqui Berries
Maqui berries are plants that grow in Chile and Argentina. It is used for food and medicinal applications. It is highly adopted for dry eye, weight loss, diabetes, diarrhea, heart disease, and other general health and wellness. It is used as raw and processed. It is strongly adopted by the beverages industry. Because of its some side effects, that becomes hinderance for the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market is noticing a huge number of market players, by looking at the huge growth in this market the key market-leading players are heavily focusing on the production technologies, efficiency enhancement, and product life. The market players are focusing on developing processing technology and enhancing their product portfolio on the e-commerce website. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Maqui Berries market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Sunfood Superfoods (United States), Organic Wholefoods Limited (England), Navitas Organics (United States), NurnbergMesse GmbH (Germany), Mountain Rose Herbs (United States), Kiva Health Food (United States), Terrasoul Superfoods (United States), HP Ingredients (United States), Unilever (Lipton) (United Kingdom) and Tradersouth (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Superfood Ingredients Ltd. (New Zealand), Burmaspice (United States) and Nature's Superfoods (Singapore).
Segmentation Overview
AMA Research has segmented the market of Global Maqui Berries market by Type (Organic Maqui Berries and Conventional Maqui Berries), Application (Food & Beverages, Nutraceuticals and Personal Care) and Region.
On the basis of geography, the market of Maqui Berries has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Form, the sub-segment i.e. Fresh will boost the Maqui Berries market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Online Stores will boost the Maqui Berries market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Developing in the Packaging Industry and Increase in Market Competencies
Market Growth Drivers:
The increase in health-conscious consumers has enhanced leading Maqui berries growers to provides in various industries including dietary supplements and nutraceuticals by developing superfood application-driven innovative products. The operating market players are spending heavily on adding value to their products by adopting antioxidants rich ingredients and establish promising anti-inflammatory effects.
Challenges:
High Cost Associated with Raw Materials and Fluctuation in Currency Exchange Rate
Restraints:
The Slowdown in Economy Because of Coronavirus Pandemic
Opportunities:
Rising Awareness Regarding its Health Benefits and High Availability of Processed Berries in Form of Powder
Market Leaders and their expansionary development strategies
In May 2020, Focus Laboratories announced the launch of new products that support ocular health. The company created O3+ Maqui known as a purified extract. It is highly used in the manufacturing of medicines.
In December 2022, Health formula developer MD Process launched GlucoBerry, a unique approach to blood sugar health with a proprietary formula based on the Maqui Berry extract.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Maqui Berries Manufacturers, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.