About Period Panties (Menstrual Underwear)
Period panties, also known as menstrual underwear or period briefs, are a type of underwear designed specifically for use during your period. They look and feel like regular underwear, but they have built-in absorbency to catch and hold your menstrual flow. The absorbency of the menstrual underclothes stages from half to two tampons. Menstrual undies are sanitary put on that can used my own relaying on the duration go with flow. Period panties are a convenient and comfortable option for managing your period. They offer leak protection, comfort, and reusability, making them a popular choice for many women. The period panties market is expected to continue growing in the coming years. This is due to the factors mentioned above, as well as the increasing popularity of reusable menstrual products. As manufacturers develop more comfortable, absorbent, and stylish period panties, they are likely to attract a wider range of consumers.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The period panty market is competitive but offers exciting growth potential. By understanding the competitive landscape, players can develop effective strategies to reach new customers and establish themselves in this dynamic market. Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Period Panties (Menstrual Underwear) market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kimberly-Clark Corporation (KCWW) (United States), WUKA (United Kingdom), Aisle (Canada), DEAR KATE (United States), Adira (India), Fannypants (United States), Saalt (United States), Knix Wear Inc. (Canada), PANTYPROP INC (United States) and Clovia (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Victoria's Secret (United States), Flux (United Kingdom), Modibodi (Australia), Harebrainded (Canada) and Rael (United States).
Segmentation Overview
AMA Research has segmented the market of Global Period Panties (Menstrual Underwear) market by Type (Reusable and Disposable) and Region.
On the basis of geography, the market of Period Panties (Menstrual Underwear) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
If we see Market by , the sub-segment i.e. will boost the Period Panties (Menstrual Underwear) market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.Influencing Trend:
Innovative designs such as detachable inserts, adjustable waistbands, and breathable mesh panels.
Market Growth Drivers:
The Increase in the demand for comfort and convenience and The Growing Inclination towards eco-friendly hygiene products
Challenges:
Lack of awareness of Period Panties
Restraints:
High cost of the products
Opportunities:
Growing demand for innovative and unique designs catering to different preferences and needs and Integration of technology and digital solutions for enhanced customer experience and accessibility.
Market Leaders and their expansionary development strategies
In February 2023, Kimberly-Clark Corporation (KMB) announced the completion of their acquisition of a majority stake in Thinx Inc. The acquisition allows Thinx to potentially reach a wider audience and contribute to normalizing reusable period and incontinence underwear.
In June 2023, Invent Medic launched the product portfolio with period panties. The launch of Flow Undies builds on their prior acquisition of FlowCup, a menstrual cup company, further strengthening their position in the menstrual care space.
Key Target Audience
Research & Developments Organization, Government & Regulatory Bodies, Market Research & Consultancy Firm, Potential Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.