About Lead Intelligence Software
As people working in the sales department of different companies find it difficult to generate leads and try and perceive that client to convert the lead into sales, but many times the scarcity of data on the client comes out to be the main hurdle and is a time-consuming process in terms of the entire sales cycle. Lead Intelligence Software is a tool that helps to collect data on your client through data mining, in order to decrease the sale cycle time period in general. The ways through which this software collects data on the client include multiple website analytics, Social media analytics, and CRM is a few of the ways. The market for Lead Intelligence Software is expected to expand further with the increased adoption of digitization by various companies and firms across the world. Geographically North America and Europe remain the dominant most players, with the Asia Pacific particularly India have great prospects for growth in the incoming years with its rising economy and a large number of traditional businesses getting digitized.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Lead Intelligence Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
RocketReach (United States), Lead411 (United States), Oceanos (United States), Datanyze (United States), Growlabs (United States), CallidusCloud (United States), LeadFuze (United States), LeadLake (United States), LeadIQ (United States), NetLine (United States), BuzzBuilder (United States), Albacross (Sweden) and HubSpot (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Lead Intelligence Software market by , Application (Lead Management, Data Management, Data Analytics and Others) and Region.
On the basis of geography, the market of Lead Intelligence Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. Small and Medium Enterprises will boost the Lead Intelligence Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Users, the sub-segment i.e. IT and Telecom will boost the Lead Intelligence Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Adoption of Lead Intelligence Software in Consumer Relationship Management
Market Growth Drivers:
Rise of Digitisation and Adoption of IT Infrastructure by Many Businesses, Increased Investments and Rapid Growth of IT-BPM Industry and Increased Investments and Adoption of Data Analytics
Challenges:
Difficulty in Characterizing the Necessary Information or Data Points and High Initial Cost for Setup which Includes Cost of IT Infrastructure and Cost of Software
Restraints:
Poor IT Infrastructure in Developing Countries
Opportunities:
Outsourcing of Sales Department can Decrease the Cost of Setting Up of IT Infrastructure and Use of Big Data and Machine Learning to Improve Analytics on Data Points
Market Leaders and their expansionary development strategies
In 2020, RocketReach, a market leader in B2B market intelligence solutions for sales, marketing, and recruiting has announced that Brighton Park Capital Management, L.P., an investment firm with an enhanced focus on software, information services, and technology-related businesses has acquired the majority stakes in RocketReach. The investment by Brighton Park Capital will help RocketReach increase investment to innovate in sales, marketing, and product development and place them uniquely in the market.
In 2020, Lead411, one of the leading B2B market intelligence or lead intelligence software providers suffered a massive data breach through a cyber-attack, which lead to the loss of over 1 million Corporate Employees Records on the darknet which included information such as Name, Email, Phone Number, Mobile Number, Skills and Address.
Key Target Audience
Lead Intelligence Software Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.