What is Business Analytics Software Market?
Business analytics software is used by companies committed to data-driven decision-making. It is used to gain insights that inform business decisions and can be used to optimize and automate business processes. Data-driven firms treat their data as a corporate asset and leverage it for a competitive advantage. Based on the deployment mode, the market has been segmented into cloud-based and on-premise. Based on the application, the market has been bifurcated into supply chain analytics, workforce analytics, spatial analytics, behavioral analytics, marketing analytics, risk and credit analytics, pricing analytics, transportation analytics, and others.
The market study is being classified, by Application (Supply Chain Analytics, Workforce Analytics, Spatial Analytics, Behavioral Analytics, Marketing Analytics, Risk and Credit Analytics, Pricing Analytics, Transportation Analytics and Others) and major geographies with country level break-up.
SAS Institute Inc. (United States), Tableau Software (United States), SAP SE (Germany), Oracle Corporation (United States), Adobe Systems Incorporated (United States), International Business Machines Corporation (United States), Salesforce.com (United States), Qlik Technologies, Inc. (Sweden), Microsoft Corporation (United States) and Tibco Software (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Fair Isaac Corporation (United States) and JDA Software Group, Inc. (United States).
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Business Analytics Software market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Business Analytics Software market by Type, Application and Region.
On the basis of geography, the market of Business Analytics Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The Rising Popularity of Cloud Delivery Model
- A Proliferation of Data
- Changes in the Business Environment
Market Trend
- Enterprise Are Smarter About Analytics Adoption
Restraints
- Lack of Awareness Associated with the Software Benefits
Opportunities
- The Emerging Demand from Developing Countries
On 24 April 2018, Tableau Software, the leading analytics platform, announced the introduction of Tableau Prep, a brand new data preparation product designed to empower people to quickly and confidently combine, shape, and clean their data, further reducing the time from data to insight.
Key Target Audience
Business Analytics Software Providers, Technology Investors, Regulatory Bodies, Government Bodies, End Users and Others