About Functional Powder Drinks
Functional Powder Drinks are power drinks that are marketed as products that have additional ingredients to provide a range of health benefits. They claim to contain vitamins, herbs, pre and probiotic live bacteria, yeasts, and various amino acids. Their benefits are said to be improved digestion, boosting immunity, more energy. Products are said to convenient and easy to consume.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Functional Powder Drinks market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Archer Daniels Midland (ADM) (United States), Coca Cola (United States), Campbell Soup (United States), Danone (France), Nestle (Switzerland), Uniliver (United Kingdom), Dr. Pepper Snapple Group (United States), Yakult (Japan) and Fonterra (New Zealand) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Koios Beverage Corp (Canada), Intelligent Blends (United States) and BASF SE (Germany).
Segmentation Overview
AMA Research has segmented the market of Global Functional Powder Drinks market by Type (Organic and Conventional) and Region.
On the basis of geography, the market of Functional Powder Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Stores will boost the Functional Powder Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Proteins will boost the Functional Powder Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. Functional Waters will boost the Functional Powder Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rise in Demand for Protein Powder., Increase in Demand of Fortified Dairy Products like Milk and Yoghurt. and The Market is Not Mature So New Products Can Create Their Own Demand
Market Growth Drivers:
Growing Demand for Healthy Hydration, Awareness about Health and Emerging Markets
Challenges:
High Prices of Products and Food Safety Concerns and Regulations
Restraints:
Some of the Raw Materials are Not Easily Available and Food Regulations Change Drastically with Region
Opportunities:
Emerging Markets like India and China Showed Increasing Demand and Increasing Awareness about Functional Foods among General Population
Market Leaders and their expansionary development strategies
Nestlé Health Science and Nuun, a leader in functional hydration, acquired Nuun, The acquisition complements Nestlé Health Science's existing broad portfolio of active lifestyle nutrition brands with Nuun's range of clean, low-sugar, effervescent tablets and powders.
Koios Beverage Corp. to expand its functional beverages to nearly 1000 convenience stores by the end of 2021 in addition to its 4000 c-stores. Additionally, intelligent blends who are in the business of manufacturing coffee, tea, elixirs, and functional beverages announced on Feb 2021 that they will have robust R&D spending on functional beverages as functional beverages markets continue to grow.
In 2016, The food safety and standard authority of India (FSSAI) issued rules for functional foods and supplements. It has various regulations like general requirements, regulations for medical use, regulations for probiotic foods along many other regulations.
Key Target Audience
Raw Material Suppliers, Product Suppliers, End Users, Firms Looking For Diversification and New Entrant Firms
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.