What is Fashion Magazine Market?
Fashion magazines are a crucial factor in the fashion industry. They are the medium that conveys and promotes the vision of the design to the future buyer. The balancing of priorities has created the diversity of the modern magazine market. Fashion magazines use symbols through their models. The models on the front dress symbolically and say a lot about the way they are and say a lot about the person. The models on the front and also in the magazine wear designer clothes, jewelry, shoes, and makeup. The publisher's purpose for a magazine is to give its advertisers the opportunity to educate their readers about their products (what those readers want). It's the same purpose that any corporate website has. Fashion magazines are mainly aimed at an older audience and a female audience. This means that the way they show women are more respectable and inspiring, so there are mostly more positive displays than negative ones. For example, if it's a magazine like FHM, they represent women in a very different way, since it's a magazine aimed at men, and the women on the front of the magazines use their sexuality and are more likely to be sexually exploited than they are respected because it's more of a younger audience that is mostly male. There are some negative representations because they are posed and viewed in a way that inspires their audience to look the way they do, and they are also quite often airbrushed which makes it impossible for the reader to do so to look like they do and FHM in, they also airbrush the models and make them look so much slimmer than they are "more attractive" and attractive to their audience.
Highlights from Fashion Magazine Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Condé Nast (United States), Harper's Bazaar (United States), Fashion (Canada), Allure (United States), Femina (India), Verve (United States), Vanity Fair (United States), Esquire (United States), Cliché Magazine (United States), Marie Claire (United States), Cosmopolitan (United States), Elle (United States) and Glamour (United States) |
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail of competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Fashion Magazine market throughout the forecasted period.
Condé Nast (United States), Harper's Bazaar (United States), Fashion (Canada), Allure (United States), Femina (India), Verve (United States), Vanity Fair (United States), Esquire (United States), Cliché Magazine (United States), Marie Claire (United States), Cosmopolitan (United States), Elle (United States) and Glamour (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Teen Vogue (United States) and InStyle (United States). Fashion Magazine Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Individual Use and Commercial Use |
Type | Women's Fashion Magazine and Men's Fashion Magazine |
Distribution Channel | Online Sales,Offline Sales |
Subscription Type | Fortnightly,Monthly,Weekly |
On the basis of geography, the market of Fashion Magazine has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growth in Digital Publishing and Availability of Online Open Access (OA) Publication Model
Market Growth Drivers:
Increasing Demand for English-language Fashion Magazine Publishing and Upsurging Demand for Digital Fashion Magazine across the World
Challenges:
The Growing Concern about Environment Due to the Usage of Paper in Magazines and Fluctuating Price of Raw Material
Restraints:
Stringent Government Regulation Regarding Publications
Opportunities:
High Adoption of Fashion Magazines From The Developing Countries
Key Target Audience
Providers of Health Magazines, End-Users, Private Research Organizations, Potential Investors and Others
Market Leaders & Development Strategies
On June 25, 2019 Future Media Group had thereby announced that it had acquired W from Condé Nast. This acquisition would further bring W together with Surface and Watch Journal to form the Future Media Group. The Group would then continue to publish eight print issues of W annually while also expanding its brand's digital as well as experiential footprint.