What is Green Marketing Market Scope?
Green marketing refers to the process of promoting products or services by remodeling the existing methodology and modifying the production process in order to promote environmental benefits. It is a type of environmental marketing that eliminates all the causes that pollute the surroundings. Green marketing is typically practiced by companies that are committed to sustainable development and corporate social responsibility. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. According to a study by Unilever, a third of consumers are choosing to buy from brands based on their social and environmental impact.
Influencing Trend:
Competitors Environmental Activities Pressure Firms to Change their Environmental Marketing Activities and Cost Factors Associated with Waste Disposal or Reductions in Material Usage
Market Growth Drivers:
Growing Demand for Eco-friendly Goods and Environmental Friendly Packaging is the key driving factor fuelling the growth of the market. and Implementation of Sustainable Marketing Practices by Organizations to Gain Competitive Advantage
Challenges:
Maintaining Balance between Profitability and Responsibility, Economic Slowdown and Threat from Competitors and Greenwashing
Restraints:
Value of Features and Benefits over Environmental Concerns and High Cost of Green Products owing to Expensive Raw Materials
Opportunities:
Stringent Laws, Policies & Regulations by Various Countries Government and Growing Demand for Greener Goods and Services
The Green Marketing market study is being classified by Type (Goods and Services), by Application and major geographies with country level break-up.
Competition among existing players is due to the Green Marketing market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Green Marketing Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analysts at AMA predicts that Manufacturers from United States will contribute to the maximum growth of Global Green Marketing market throughout the predicted period.
Jamie Oliver (United Kingdom), Toyota Prius (Japan), Timberland (United States), Method Products (United States), Starbucks (United States), Ben & Jerry's (United States), Whole Foods (United States), Johnson & Johnson (United States), The Body Shop (United Kingdom) and Patagonia (United States) are some of the key players profiled in the study. Additionally, the Manufacturers which are also part of the research are PepsiCo (United States), Ikea (Netherland), Coca-Cola (United States), HSBC (United Kingdom) and Walt Disney (United States).
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Green Marketing market by Type, Application and Region.
On the basis of geography, the market of Green Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their Development Strategies
In April 2023, Siemens Digital Industries Software and IBM announced they are expanding their long-term partnership by collaborating to develop a combined software solution integrating their respective offerings for systems engineering, service lifecycle management and asset management.
In February 2024, The International Chamber of Commerce recently launched an environmental marketing certification program based on the principles of the ICC Framework for Responsible Environmental Marketing Communications.
The FTC and the U.S. Environmental Protection Agency defined "environmentally preferable products" as products and services that have a lesser or reduced effect on human health and the environment when compared to other products and services that serve the same purpose.
Key Target Audience
Food & Beverage Industry, Automobile Industry, Healthcare and Pharmaceutical Companies, Chemical and Manufacturing Companies, Advertising and Promotion Companies and Government and Research Organization
Green Marketing Market Study: Important Years
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Historical Period | 2018-2023 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Major Highlights of Market Study
Demand Determinants: Identifying top-notch application and business segments that seek high growth potentials in Green Marketing Market.
Key Strategic Developments: To target untapped regions more aggressively by focusing on product/service developments, innovation and R & D, new launches, Merger & acquisitions, JVs & partnerships.
Forces & Market Dynamics: Growth drivers, restraints & opportunities available in Green Marketing industry is examined with reference relevant market sectors and sub-sectors.
Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also includes significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets, To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.