What is Online Brand Protection Software Market Scope?
The online brand protection software automates and manages online information about an organization's brands, it integrates with pricing software or e-commerce platforms. The software analyses the details to ensure the information accurately and comply with business standards. It provides the company with online brand monitoring, actionable intelligence, and management tools to protect the digital image against any brand infringement.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Historical Period | 2017-2021 |
Unit | Value (USD Million) |
Key Companies Profiled | BrandShield Ltd. (United States), OpSec Security (United Kingdom), PhishLabs (Ecrime Management Strategies, Inc.) (United States), BrandVerity, Inc. (United States), AppDetex (Focus IP, Inc.) (United States), Hubstream, Inc. (United States), i-Sight (Canada), Corsearch, Inc. (United States), RiskIQ (United States), Ruvixx, Inc. (United States), Custodian Solutions Ltd (United Kingdom), Incopro (United Kingdom) and Optel Group (Canada) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Online Brand Protection Software market study is being classified, by Application (Large Enterprises and Small and Medium Enterprises (SMEs)) and major geographies with country level break-up.
BrandShield Ltd. (United States), OpSec Security (United Kingdom), PhishLabs (Ecrime Management Strategies, Inc.) (United States), BrandVerity, Inc. (United States), AppDetex (Focus IP, Inc.) (United States), Hubstream, Inc. (United States), i-Sight (Canada), Corsearch, Inc. (United States), RiskIQ (United States), Ruvixx, Inc. (United States), Custodian Solutions Ltd (United Kingdom), Incopro (United Kingdom) and Optel Group (Canada) are some of the key players profiled in the study.
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Online Brand Protection Software market by Type, Application and Region.
On the basis of geography, the market of Online Brand Protection Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
In 2019, OpSec Security, an Investcorp portfolio company and a global leader in anti-counterfeiting and brand protection solutions, and Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced that they have signed a definitive agreement whereby OpSec Security will acquire the MarkMonitor brand protection, antipiracy and antifraud business from Clarivate. Clarivate will retain the MarkMonitor Domain Management business.
In 2020, Corsearch Inc., a trademark and brand protection solutions leader, announced the acquisition of Pointer Brand Protection, a prominent provider of anti-counterfeiting and brand protection services. The acquisition further extends Corsearch’s fast-growing brand protection offering and provides a comprehensive new service for brand owners and legal professionals. For the first time, a consolidated suite of technologically advanced solutions will support the research, clearance, monitoring, investigative, and enforcement needs of the brand lifecycle.
Influencing Market Trend
- Rising Consumption of Online Brand Protection Software to Engage with Audiences and Build CRM for Improving Brand Image Especially by Large Enterprises
- The advent of Artificial Intelligence and Machine Learning in Online Brand Protection Software
Market Drivers
- Growing Digitalization and Increasing Audience in Digital Platform
- Need for Brand Communication to Protect its Image and Deal with Negative Feedback
Opportunities
- Rising Number of Launches of Brand on Digital Platform Due to Prevailing Global Pandemic
- Increasing Engagement in Social Media is Surging Use of Online Brand Protection Software
Restraints
- Problems with Taste in Preferences of the Customer which Can't be Dealt with Online Brand Protection Software also
Challenges
- The requirement of Skilled Professionals for Online Brand Protection Software
Key Target Audience
Online Brand Protection Software Developers, Online Brand Protection Software Industry Association, Regulatory Bodies, Potential Investors and Others
Customization available in this Study:
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