About Hand Blender
Hand blender are those type of blender which is used to mix, puree, or emulsify food and other substances. It is widely used for manufacturing numerous food items such as chocolate milk, protein shakes, baby food, whipped cream, making gravy, preparing sauces, among others. Numerous benefit of using hand blender such as easy to use, powerful & versatile, easy to clean up and others. Changing lifestyle among working women and inclination toward spending less time on cooking and increasing usage of hand blender are expected to be among the major growth drivers for the hand blender market over the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia-Pacific |
Unit | Value (USD Million) |
CAGR | 7.2% |
The market is highly fragmented with several major players which includes Braun GmbH (Germany), Breville (Australia), Koninklijke Philips N.V. (Netherland), among othersThe Players having a strong hold in the market are Braun GmbH (Germany), Breville (Australia), Koninklijke Philips N.V. (Netherland), among others. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Hand Blender market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Braun GmbH (Germany), Breville (Australia), Koninklijke Philips N.V. (Netherland), ESGE (Germany), Electrolux AB (Sweden), JVC Kenwood Corporation (Japan), K-Tec (United States), Panasonic Corporation (Japan), Hamilton Beach Brands, Inc. (United States) and Russell Hobbs (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Vitamix (United States) and Vettery, Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Hand Blender market by Type (Cordless Hand Blenders and Cord Hand Blenders), Application (Commercial and Residential) and Region.
On the basis of application, Commercial segment is dominating the market in the year 2023On the basis of geography, the market of Hand Blender has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Housing Material, the sub-segment i.e. Plastic will boost the Hand Blender market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Controls Type, the sub-segment i.e. Button will boost the Hand Blender market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Latest Trend of this is Market is Rising Number of Hotels and Restaurants in Developing Countries
Market Growth Drivers:
Changing Lifestyle and Inclination toward Spending Less Time on Cooking and Rising Disposable Income among Consumers and Spending Less Time on Cooking Among Women
Challenges:
The problem regarding Thicker Battery which is Difficult to Move the Smaller Mixer through it in a Mixing Bowl
Restraints:
Issue related to Smaller Motor and Mixing Capability is not stronger as Compared to Stand Mixer Products
Opportunities:
Increasing Tendency of People to Eat Out and Changing Eating Patterns and the Increasing Population of Working Women and Growing Demand from Emerging Market such as China, India, Brazil, Philippines, among others
Market Leaders and their expansionary development strategies
In June 2016, the Braun Kitchen (Germany) Company has expanded of its brand portfolio with the re-launch of the globally recognized Braun Kitchen Collection in North America, which includes Multiquick Hand Blenders, PureMix Countertop Blenders, and BrewSense Drip Coffee Makers and others. Hence, this expansion will, in turn, propel the growth of the hand blender market in future.
On 19th March 2018, De’Longhi North America today announced that it has won two coveted product design awards for its innovative and revolutionary MultiQuick™ 9 Hand Blender and BrewSense Coffee Makers.
Key Target Audience
Manufacturers of Hand Blender, Suppliers of Hand Blender, Wholesalers, distributors and retailers of Hand Blender, Research and Development (R&D) Companies, Research Organization and Federal Agencies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.