About Horse Software
Horse Software is a type of computer software that is disguised as regular software like utilities, games, and sometimes even antivirus programs but once it runs on the computer, it causes issues like killing background system processes, earing hard drive data, and corrupting file allocation systems. This software is mostly introduced via email attachments and once the user downloads the attached file and runs it then it starts corrupting the system database and after the whole system. This software has multiple utilization and this utilization totally depends on the motive of the attacker such as data theft, identity theft, computer crashing, and spying on the activities. Most of the anti-virus software is identify the virus spread through horse software and it does not get the effect on computer systems unless they are executed.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 9.12% |
The leading players in the market to avail competitive advantages continuously adapt the research and development process and making the technology up-gradation in the software. Also, with the strategic collaboration with another company in the same vertical, combine the technology and delivering user experience. Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Horse Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Ardex Technology (Australia), Equicty (Europe), Equine Genie (United States), iStable (India), Equisoft Live (Canada), Contracto Horse (Netherlands), Midas Method (United States), DataForm (United Kingdom), Betsender (Romania) and BetMix (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Profit Maximizer, Proform Racing, Myracing, Form Genie and BetAmerica.
Segmentation Overview
AMA Research has segmented the market of Global Horse Software market by Type (Cloud-based and On-premise), Application (Large Enterprises and Small and Medium-sized Enterprises (SMEs)) and Region.
On the basis of geography, the market of Horse Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Growing the investment in the technology to automate the operations and Increase in the adoption of IoT, AI, and machine learning technology
Market Growth Drivers:
Increase in the use of the mobile, computers and related technology and Growing the use of gaming and other applications
Challenges:
With the technology development and adoption, reduce cyber attacks and High cost of research and development in the technology advancement
Restraints:
High cost of development of software and related advancement and Complexities involved in the application of software
Opportunities:
Development of technological advancement in the emerging countries and Development of standard guidelines regarding the technology
Market Leaders and their expansionary development strategies
In April 2023, Siemens Digital Industries Software and IBM (NYSE:IBM) today announced they are expanding their long-term partnership by collaborating to develop a combined software solution integrating their respective offerings for systems engineering, service lifecycle management and asset management.
In Janaury 2024, RAS Technology Holdings Ltd strategy through a two-year agreement with one of the largest online casino and sportsbooks in the world, Stake.com. The contract, which includes a further one-year renewal period, has the potential to be the most significant deal to date for RAS and will commence once Stake.com’s racing offer goes live, which is expected to be in the first quarter
Key Target Audience
IT Industry, Industrial Associations, Government Regulatory Bodies, Private Research Institutions and Manufacturing Sector
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.