Industry Background:
Rising Demand in Retail and E-Commerce Sector will help to boost the global geomarketing market. Geomarketing is also known as marketing geography. It is a process of planning and implementation of marketing events. The significant applications of geomarketing is financing through identifying ATMs traffic generators and creating hotspots maps based on geographical parameters integrated with customer behavior. Retail business can use location-based publicity activities in multiple ways, such as sending proximity messages and using a geomarketing solution to the mobile of probable clients who pass by the store. Additionally, Geomarketing defines any form of marketing that integrates location intelligence in order to expand the odds of a particular message reaching the right customer at the right time.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia- Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Google (United States), Microsoft (United States), IBM (United States), Cisco (United States), Oracle (United States), Adobe (United States), Software Ag (Germany), Ericsson (Sweden), Salesforce (United States), ESRI (United States) and Qualcomm (United States) |
According to AMA, the market for Geomarketing is expected to register a CAGR of 24.4% during the forecast period to 2028. This growth is primarily driven by Growing Attraction Towards of Location-Based Applications and Emerging Demand for Location-Based Intelligence.
Globally, a noticeable market trend is evident High Adoption of Location Analytics as well as Big Data
The Business Services sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Google (United States), Microsoft (United States), IBM (United States), Cisco (United States), Oracle (United States), Adobe (United States), Software Ag (Germany), Ericsson (Sweden), Salesforce (United States), ESRI (United States) and Qualcomm (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 28th February 2019, Esri, the global leader in location intelligence has acquired indoo.rs, GmbH a world-leading provider of Indoor Positioning System (IPS) technology and Esri partner. The indoo.rs software will become part of Esri’s ArcGIS Indoors, a new mapping product that allows interactive indoor mapping of corporate facilities, retail and commercial locations, event venues, airports, hospitals, universities, and more. This deal will also provide consumers of Esri’s ArcGIS platform with embedded IPS location services to support indoor mapping and analysis.
In September 2018, Adobe has launched innovations powered by Adobe Sensei. It offers AI and machine learning technology in Adobe Target and Adobe Experience Manager through Adobe Marketing Cloud to enhance the personalization of customer experience. and In July 2018, ESRI has launched an indoor mapping product, ArcGIS Indoors, allowing interactive indoor mapping of corporate facilities, retail and commercial locations, airports, hospitals, and many others.
Influencing Trend:
High Adoption of Location Analytics as well as Big Data and Rising Investment in Digital Marketing Compared to Conventional Marketing
Market Growth Drivers:
Growing Attraction Towards of Location-Based Applications and Emerging Demand for Location-Based Intelligence
Challenges:
Dearth of Uniform Regulatory Standards and Lack of Awareness
Restraints:
Legal Concerns and Privacy Threats
Opportunities:
Huge Demand for Trending Social Media and Mobile Computing and Rising Opportunity in Emerging Nations
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Geomarketing Market
- Analysis about New Entrants in Geomarketing Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Geomarketing Study Sheds Light on
The Geomarketing Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Geomarketing industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Geomarketing industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.